KEY TAKEAWAY: According to a MyTherapy 2015 survey, 96% of pharma apps have less than 100k downloads, 50% have only been updated once or never and 48% of users leave no good reviews. Should pharma walk away from apps? No! Continue reading
KEY TAKEAWAY:A central theme in today’s tech industry is that start-ups, which promise to disrupt lucrative businesses, become valued on the basis of fantasies about their potential rather than present reality. Investors are so keen to get a piece of any sexy-sounding startup that they lap up entrepreneurs’ hype—and anyone who asks awkward questions risks being cut out of the funding round in favor of someone more trusting. Continue reading
KEY TAKEAWAY: With the number of mHealth apps exceeding 165,000 (IMS) there would seem to be a lot of opportunities, but the majority of available health apps continues to be concentrated in the areas in the areas of wellness, diet and exercise and just 36 apps account for nearly half of all downloads, while 40% of apps have fewer than 5,000 downloads. Continue reading
POST SUMMARY: Dr. Joseph Kvedar, director of the Center for Connected Health at Boston-based Partners HealthCare said that nobody has figured out how to make consumers — patients — care about mobile health technologies. “And if we don’t [figure that out], m-health will be another tech bubble,” Kvedar was quoted as saying. Continue reading
Mobile healthcare (mHealth) is “the biggest technology breakthrough of our time [being used] to address our greatest national challenge”, said US Health and Human Services Secretary, Kathleen Sebelius in her keynote address at the 2011 annual mHealth Summit in the Washington, DC area. Worldwide, the technology and its promise have moved up the healthcare agenda
POST SUMMARY: What patients want/need in mobile health is much different than what marketers believe “we want”. There are some opportunities but it’s going to take time and money to get right.