How can pharma leverage apps?

KEY TAKEAWAY: According to Comscore “within the US, apps were responsible for 88% of mobile consumption in December . That compares with 87% in June, according to prior ComScore data, with app usage at that time relatively equal on smartphones (88%) and tablets (87%). Can pharma companies really leverage apps for business objectives?  Continue reading

The quiet revolution in health care

KEY TAKEAWAY:  Hidden in all the news about Mhealth and new electronic health records is the fact that patients are slowly taking control of THEIR health care .  If this trend continues, and it will, I expect HCP’s, insurers and pharma to start paying the price for overcomplicating health care.  Continue reading

Physicians concerned about “health apps”

UnknownPOST SUMMARY: According to the Financial Times “Nima Ahmadi, co-founder of Bioniq Health, a digital health start-up based in Palo Alto, California, says: “The noise-to-signal ratio in this space (mobile health) is one of the highest I have seen. There’s a lot of people doing a lot of things without a lot of traction.” Indeed doctor’s are concerned about the new world of health apps and mobile health Continue reading