Tag Archives: Marketing

They’re my patients

mypatientsWhile talking to a product manager at a biotech company I noticed a hand written letter pinned up on her office wall.  When I started to read it I saw that it was from a patient who was wrote to say “thank you” for the product that she works on.  “I keep that letter there to remind me of what’s really important here.  People like her sometimes get lost in all the meetings and maze of getting things done”.  Amen ! Continue reading

Do patients want apps to remind them to stay compliant ?

misconceptionThere is a misconception within marketing that just because people are using a certain technology or going to a certain website that they want marketers to follow them there.  The rule seems to be for startups “build it, get a mass audience & then intrude and interrupt consumers when they are there”.  For pharma marketers agencies are trying tell them to “get into mobile marketing” because “mobile marketing is growing rapidly and is where the eyeballs are”.  This is far from reality and far from the truth. Continue reading

Making product websites more effective

The rise of people using the Internet has probably done more to make DTC marketing ineffective than any other consumer behavior.  Yet with more and more people using the Internet for health pharma marketers have not evolved their online marketing to meet changing needs and wants of empowered patients. Continue reading