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Sometime, I think in the late 90’s, health care became a big business and in doing so started a pattern of putting sales ahead of patients when making critical decisions. Last week, in a meeting with a client, I recommended that they conduct an in depth usability study before launching a new version of their EHR software suite. The push-back was that it would be too expensive and that it was...
”. One of their key points is that “consumers are longing for permanence. In a fast paced world where pithy 140 character observations are almost instantly forgotten or even ignored in the first place, consumers don’t want more disappearing content.” I would argue that in todays information overload world consumers don’t have the time to remember your social media marketing
The chief executive of Sanofi, Christopher Viehbacher, was fired this week by the French drug maker, but although his performance as CEO was admirable the key reason for his ouster was both a failure to communicate and a clash of cultures. No executive can operate in a vacuum. We are all accountable to others within the organization and as much as we would like to run to get things done we need...