Consumers are receptive to improvements in the health system

health-insurance1According to the Deloitte 2012 Survey of U.S. Health Care Consumers they want better service, increased used of technologies to improve service and coordination of care, social media, and transparency about performance.   To U.S. consumers, health care is intensely personal. Opinions about the “system’s performance” are based on personal, often local, sometimes painful and frustrating experiences. Nonetheless, they are satisfied with the care that they or a family member receives but unhappy with the health care system as a whole – perceiving it to be complex, fragmented and expensive.  Affordability is increasingly a problem for consumers. Though consumers do not know the true costs of services used, they are increasingly concerned about the costs for which they’re responsible – premiums, co-payments, deductibles and others. And the economic downturn had a negative impact on their use of the system forcing many to delay needed treatments, and undermined somewhat the sense of security many feel who have insurance coverage.  So what does this mean for pharma marketers ? Continue reading