Insurers can fill patient needs

bigstockphoto_health_care_reform_green_road__5632944Aetna CEO Mark Bertolini said last summer, “The end of insurance companies, the way we’ve run the business in the past, is here.”.  With the implementation of the affordable care act patients are becoming consumers of healthcare and more than ever want to take a more active role in healthcare decisions.  But what happens when your doctor orders a battery of test for what patients feel is a minor problem ?  Where can they turn for good quality health information ?  The answer to that could and should be insurers but are they ready for a patient/customer centered approach ? Continue reading