Why is pharma so addicted to growth?

  • As sales of Merck & Co.’s immuno-oncology heavy hitter Keytruda soared 66% in the fourth quarter to $2.15 billion, surpassing Wall Street’s expectations they were knocked because analysts want to know ‘what’s next”?
  • Pharma is obsessed with fighting and winning and dominating even if it means making bad business decisions.
  • The wisdom of setting business goals—always striving for bigger and better—is so established within pharma that it seems like the only thing left to debate is whether the goals are ambitious enough.
  • Pharma is suffering from ambition hyperinflation.
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