Is social media right for pharma ?

It looks like the shine is starting to come off the number one social media site in the world, Facebook.   Now comes word in a  big shift from the stance Facebook took a year ago, when agencies called out the fact that posts published by clients were being seen by fewer of their fans, that  marketers are going to have to pay for reach on Facebook via ads as organic posts are seen by less than 1% of users. Is this a sign that social media doesn’t hold promise for pharma marketers ?  No, not at all.  It’s a sign that you need to better understand your patients and the channels they use to get health information and make decisions.

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