Three quartersof health information on Facebook was either misleading or included some false information. Only three were considered “highly credible.” Some lacked context of the issue, exaggerated the harms of a potential threat, or overstated research findings.
- Many articles never back claims with links to original sources or research studies to support findings.
- In terms of overall credibility, slightly less than half, of posts, achieved a high credibility rating. However, highly rated articles received 11 million shares, while poorly rated articles had roughly 8.5 million shares.
POST SUMMARY: According to Ogilvy’s report, Facebook sources have hinted that organic reach will approach zero in the near future. In addition, one analysis found that as many as 40 percent of “likes” for one life sciences company were fraudulent. In other words, brands spent years building a fan base, they either can’t reach or actually don’t want to reach. But this is not necessarily true for pharma as patients reach out when THEY NEED health information. Continue reading