As I read the Tweets from the ePharma conference I am once again reminded that even with the monumental changes taking place within healthcare marketing most pharma marketing and organizations are stuck in the past. Some of the points being made are good ones but they should be known by everyone attending the conference and they are not eye opening. Perhaps hearing from more patients on how the internet helped them make healthcare decisions and become empowered patients would help but we still have a hell of mountain to climb if we are going to make DTC marketing relevant again.
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Online research findings indicated that although doctors found the tool promising the gap between expectation and the way the tool actually worked was quite wide. Another issue was that doctors found the tool “too complex” to use and thus they gave up after starting to use this diagnostic program. The bottom line was that the failure to conduct a usability study along with a...
The Wall Street Journal had an excellent story on living with MS titled “Exercise, Diet and Sleep Can Improve MS Symptoms”. The article was informative but unless you’re a WSJ subscriber, you probably didn’t have access to the article which leads me to ask the question “why wasn’t this information featured on all MS product websites?”