As I read the Tweets from the ePharma conference I am once again reminded that even with the monumental changes taking place within healthcare marketing most pharma marketing and organizations are stuck in the past. Some of the points being made are good ones but they should be known by everyone attending the conference and they are not eye opening. Perhaps hearing from more patients on how the internet helped them make healthcare decisions and become empowered patients would help but we still have a hell of mountain to climb if we are going to make DTC marketing relevant again.
I love the challenge of marketing to empowered patients and believe that we can all make a difference. I am on the Editorial Board of PM 360 magazine and have written extensively about healthcare marketing because of my 12 years experience in DTC and eMarketing.