#epharma

A few thoughts on the ePharma conference

images-1As I read the Tweets from the ePharma conference I am once again reminded that even with the monumental changes taking place within healthcare marketing most pharma marketing and organizations are stuck in the past. ¬†Some of the points being made are good ones but they should be known by everyone attending the conference and they are not eye opening. ¬†Perhaps hearing from more patients on how the internet helped them make healthcare decisions and become empowered patients would help but we still have a hell of mountain to climb if we are going to make DTC marketing relevant again. Continue reading »

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