John Henning Schumann is an internal medicine doctor and serves as president of the University of Oklahoma’s Tulsa campus. He recently wrote an article entitled “Those TV Drug Ads Distract Us From The Medical Care We Need“. Although he has some valid points he fails to recognize that patients want to control conversations around what they perceive is THEIR healthcare.
KEY TAKEAWAY: Via the WSJ: Patients who were encouraged by health coaches to review options and get more involved in choices had 5.3% lower overall medical costs, 12.5% fewer hospital admissions and fewer elective surgeries. Continue reading
KEY TAKEAWAY: Can a drug company, or health insurer really understand what it’s like to enter a living nightmare of trying to get treatment? Until they do feel what it’s like to try and get treatment our health care system is going to let a lot of people fall through the cracks of the system at a time when we need to pay attention to individuals. Continue reading
KEY TAKEAWAY: We keep hearing about empowered patients, but with patients wielding more power and acting like consumers comes a responsibility that most patients may not be able to accept. This is a great opportunity for biopharma companies. Continue reading
POST SUMMARY: Not only do patients have to worry about which drug company paid their physician, they need to determine if their generic drug is the same as the branded equivalent and if their insurance company will allow their doctor to write for a specific medication. What is pharma doing to help patients navigate the complex world of empowered patient choices? Continue reading
POST SUMMARY: From wearable devices to the Internet patients have more access to health information than ever before, but it’s what patients do with this information that ultimately determines health outcomes. Continue reading