Tag Archives: emarketing

Time for the drug industry to get serious about digital marketing

Posted on May 3, 2012 | 10 Comments

With so many people using the Internet for health information and other mass channels having less impact on conversion it’s time for pharma organizations to get serous about digital marketing. Here is how pharma should organize around digital marketing. Continue reading →

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Posted in Business of the drug industry, Working in the industry

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Why each brand should have a dedicated eMarketing person

Posted on December 11, 2010 | 4 Comments

Internet marketing is too important to have one person lead and execute for a lot of brands within pharma.  There are too many people using the Internet for health, too much bad health information and it’s time to ensure that a dedicated eMarketing person can leverage the knowledge of marketing, branding and the Web to ensure that dollars are allocated to provide maximum ROI. Continue reading →

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Posted in Internet, Working in the industry

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