Tag Archives: DTC Value

What is the real value of DTC marketing?

Diabnosos resulting from DTC visitsKEY TAKEAWAY: It’s estimated, from previous research, that DTC TV ads are only 7% effective.  So then, what is the value of DTC marketing today in an era where mistrust is high?  The value could be to inform and educate consumers to “do more research” which in turn could lead to seeking treatment, although asking and getting a requested brand may be difficult. Continue reading