Tag Archives: DTC Understanding

Patients confused over DTC

According to PR Newswire “data show that the estimated $5.4 billion DTC-ad spend in the US helps to enable a more aware and engaged patient, sparking important dialogues with healthcare providers. Physicians in InCrowd’s microsurvey reported receiving three times the number of questions as a result of DTC ads than five years ago—from an average of one question a week to three a week. Doctors say DTC drug ads drove 3X patient questions, but 87% observed patient confusion with ads  . DUH

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