Tag Archives: DTC TV

DTC Case Study: Nuedexta

Studying concept: black text Case Study under the curled piece of Blue torn paper with Hand Drawn Education Icons

KEY TAKEAWAY: DTC TV ads can produce results, but it’s essential to drive patients into the doctor to ask for your drug while educating physicians on the telltale symptoms of the disease state you are marketing to. Continue reading

Why pharma is so in love with TV spots (truth nobody talks about)

KEY TAKEAWAY: Eyeforpharma survey’s findings show that investment in DTC may be increasing but its effectiveness is decreasing. Numerous studies have shown that DTC TV spots are less than 20% effective in driving patients into their doctors to ask for an Rx.  So the question becomes “why?” are DTC marketers so in love with TV? Continue reading