Tag Archives: DTC TV

Why pharma is so in love with TV spots (truth nobody talks about)

KEY TAKEAWAY: Eyeforpharma survey’s findings show that investment in DTC may be increasing but its effectiveness is decreasing. Numerous studies have shown that DTC TV spots are less than 20% effective in driving patients into their doctors to ask for an Rx.  So the question becomes “why?” are DTC marketers so in love with TV? Continue reading