DTC advertising benefits consumers

  • DTC advertising is designed to provide scientifically-accurate information to patients so that they are better informed about their health care and treatment options.
  • There is never any requirement or obligation for physicians to prescribe a particular medication, as was confirmed by 91 percent of physicians in FDA’s survey.
  • Beyond increasing patient awareness of disease (including undiagnosed conditions) and available treatments, DTC advertising has been found to increase awareness of the benefits and risks of new medicines and encourage appropriate use of medicines.
  • In addition, DTC encourages patients to visit their doctors’ offices for important doctor-patient conversations about health that might otherwise not take place.

Continue reading

DTC: More targeted ads?

KEY TAKEAWAY:Per STAT news “in 2016, the most recent year in which data are available, spending on drug ads reached an estimated $7.6 billion, counting both traditional and digital channels.  Most that money still goes to TV and print, the industry’s old stalwarts for reaching a mass audience”. Allergan pointed to the company’s historically large national TV advertising budget as an opportunity for cost-cutting.  Will others follow? Continue reading

No, DTC ads are not going away

According to STAT “a drug advertising conference this week in Boston was packed with self-congratulatory sessions celebrating inspiring campaigns. But there was an undercurrent of unease about the prospect of a federal crackdown on pharma commercials”.  Despite what you hear or read DTC advertising is not going anywhere. Continue reading