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Tag Archives: DTC social media

Pharma isn’t doing well on social media

Posted on November 28, 2018 by Richard Meyer
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  • Pharma’s use of social media is sporadic and poor.
  • Patients number one use of social media is side effects(46%) (Source: DRG Digital | Manhattan Research Cybercitizen Health® U.S. 2018)
  • One bright spot is the use of patient testimonials in social media.

Continue reading →

Posted in DRG Research | Tagged DTC social media | Leave a reply

Pharma embracing social media, but is it too late?

Posted on December 22, 2016 by Richard Meyer
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KEY TAKEAWAY: Only 11.5% of marketers can prove the quantitative impact of social Media, according to the biannual CMO Survey by Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte.  Has the social media marketing ship sailed? Continue reading →

Posted in Social media and healthcare | Tagged DTC social media | Leave a reply
  • Why pharma companies continue to feel the heat over pricing

    Pharma continues to be portrayed as the villain in pricing… more>>

  • Not having a PCP can be dangerous to patients

    Accenture reports that Gen Z and millennials are least likely… more>>

  • Facebook has a ton of false or misleading health information

    Three quarters of health information on Facebook was either misleading… more>>

  • Employers accessing health data

    It’s estimated that 20% of employers are accessing mhealth data.… more>>

  • Survey on digital health doesn’t make sense

    According to Rock Health adoption of health continues to rise… more>>

  • 6 Year old DTC study is not​ applicable today

    A CMI/Compass study in 2013 suggested a dip in physician… more>>

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