- Pharma’s use of social media is sporadic and poor.
- Patients number one use of social media is side effects(46%) (Source: DRG Digital | Manhattan Research Cybercitizen Health® U.S. 2018)
- One bright spot is the use of patient testimonials in social media.
KEY TAKEAWAY: Only 11.5% of marketers can prove the quantitative impact of social Media, according to the biannual CMO Survey by Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte. Has the social media marketing ship sailed? Continue reading