Time to ditch ROI discussions for DTC Marketing

ditchroiPOST SUMMARY: It’s hard to have a meeting to discuss new DTC marketing initiatives without the dreaded ROI discussion. I understand that the current business environment in biopharma┬áis about creating customers, but the problem is that consumers today don’t want to be sold. ┬áIf you really want to closer to your customers, find ways to help them make better healthcare decisions and get good credible health information. Continue reading