Its better to walk alone than with the crowd going in the wrong direction
- Follow up research with patients who were on therapy found that less than 2% of patients said that DTC ads were the primary factor in asking for a specific therapy.
- The number one driver was recommended from HCP followed by online research and feedback from social media.
- Patients said they “don’t pay attention to drug ads” because they are too repetitive and don’t address their needs.
- Pharma websites continue to rank low on “meeting my needs” from online health seekers.