DTC: less effective than we thought?

  • Follow up research with patients who were on therapy found that less than 2% of patients said that DTC ads were the primary factor in asking for a specific therapy.
  • The number one driver was recommended from HCP followed by online research and feedback from social media.
  • Patients said they “don’t pay attention to drug ads” because they are too repetitive and don’t address their needs.
  • Pharma websites continue to rank low on “meeting my needs” from online health seekers.

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