Time for DTC marketers to get to work

its timePOST SUMMARY: Consumers don’t trust big pharma, but hey are going online in bigger numbers to get health information.  If we want to be part of the conversation we need to EARN their trust one patient at a time.  It’s not going to be easy, but we need to fight for patients at every meeting and within every online digital interaction. Continue reading

The most important quality for a DTC marketer

CommunityCenteredHealthIt’s Friday before the unofficial start of summer via the July 4th holiday and right now a lot of people are planning vacation time.  It might seem to readers of this BLOG that I am always critical of drug makers marketing but it’s only because I understand that today’s patient is often getting lost in a world of healthcare that seems devoid of treating patients like people.  What we do, if we really believe in our product, is too damn important not to at least try day in and day out to push the limits of how we market to consumers.  We need to be more empathetic and less focused on spreadsheets and Power Point presentations. Continue reading