Its better to walk alone than with the crowd going in the wrong direction
- Fair balance in TV commercials is largely ignored.
- Today, people go online for health information and go to pharma product websites BEFORE requesting an Rx.
- The “safety page” on pharma websites is still one of the top page views of the website visitors, but they find the content to hard to understand and confusing.
- Online health seekers are turning to social media more and more to share their experiences with prescription drugs.