KEY TAKEAWAY: Consumers are not paying much attention to advertising today and among advertisers and ads they mistrust the most are DTC ads. Are marketers going to continue to waste money with ineffective ads or are they going to fight to get it right? Continue reading “Pharma DTC ads not working like before”
KEY TAKEAWAY: The American Medical Association today called for a ban on direct-to-consumer advertising of prescription drugs, with physicians suggesting that TV and magazine ads could be contributing to the rising cost of expensive treatments however, they are wrong and need to look at the facts.
Continue reading “Dear AMA: You’re wrong about DTC marketing”
KEY TAKEAWAY: DTC marketing does increase awareness of new drugs and health conditions, but there is a huge disconnect between “taking action” and awareness. Continue reading “What is the effect of DTC marketing?”
An estimated 50% of men have histologic evidence of BPH by age 50. However one of the biggest complaints of aging males is both the loss of energy and lower sex drive. Is testosterone therapy the answer and are the current DTC spots that are running for testosterone therapy making promises that aren’t proven by clinical evidence ? Continue reading “Testosterone Therapy: Over promoted ?”
This week the FDA announced their plan to conduct a new survey focusing on physicians and other healthcare professionals to understand the effect that direct-to-consumer (DTC) pharmaceutical advertising has on their prescribers’ behaviors; as well as gain their perspective on whether or not DTC drug marketing results in inappropriate requests for prescriptions or an overestimation by patients of their efficacy. As this announcement generated much curiosity with our media teams and our many clients, CMI/Compas decided to field their own ByDoctor Pulse study focusing on physicians perceptions of DTC – surveying both primary care and specialty physicians. Perhaps the responses here can serve as leading indicators for what’s to come… Continue reading “Majority of physicians believe DTC ads should be cut back”