Tag Archives: DTC Ads

Individuals are starting to control their own health treatments

KEY TAKEAWAY : McKinsey says “Patients are becoming more than just passive recipients of therapies. Healthcare will be driven much more by consumers than physicians, with patients increasingly coming to their doctors with more information, parameters they measured at home, and an informed opinion about how they should be treated,” says Dr. Bertalan Mesko, medical futurist and author of My Health: Upgraded”.  How is pharma using this to leverage DTC? Continue reading

Dear AMA: You’re wrong about DTC marketing

UnknownKEY TAKEAWAY: The American Medical Association today called for a ban on direct-to-consumer advertising of prescription drugs, with physicians suggesting that TV and magazine ads could be contributing to the rising cost of expensive treatments however, they are wrong and need to look at the facts.
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Testosterone Therapy: Over promoted ?

An estimated 50% of men have histologic evidence of BPH by age 50.  However one of the biggest complaints of aging males is both the loss of energy and lower sex drive.  Is testosterone therapy the answer and are the current DTC spots that are running for testosterone therapy making promises that aren’t proven by clinical evidence ? Continue reading

Majority of physicians believe DTC ads should be cut back

CMI Compass StudyThis week the FDA announced their plan to conduct a new survey focusing on physicians and other healthcare professionals to understand the effect that direct-to-consumer (DTC) pharmaceutical advertising has on their prescribers’ behaviors; as well as gain their perspective on whether or not DTC drug marketing results in inappropriate requests for prescriptions or an overestimation by patients of their efficacy. As this announcement generated much curiosity with our media teams and our many clients, CMI/Compas decided to field their own ByDoctor Pulse study focusing on physicians perceptions of DTC – surveying both primary care and specialty physicians. Perhaps the responses here can serve as leading indicators for what’s to come… Continue reading