Digital marketing is evolving and changing day to day. What was true yesterday is not necessarily true today plus the hype around digital marketing trends often is bigger than the reality of ROI. It’s not enough to build internal digital marketing capabilities organizations have to ensure that marketers stay on top of digital marketing trends so they can develop strategic marketing strategies that are based on good data and facts. Here are my top digital marketing trends for DTC marketers…
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The chief executive of Sanofi, Christopher Viehbacher, was fired this week by the French drug maker, but although his performance as CEO was admirable the key reason for his ouster was both a failure to communicate and a clash of cultures. No executive can operate in a vacuum. We are all accountable to others within the organization and as much as we would like to run to get things done we need...
Who you hire makes all the difference, but it’s not all about what’s on their resume, especially not at a startup. Once you have a group of candidates who are technically qualified for the position, then you need to make sure you hire people who are excited about the position and even more importantly about the company.
Kevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering questions no one asked you because it looks like search fodder isn’t a path to engagement glory.” While good content is essential to keep visitors on your site one still has to ask the hard question “how are...