Digital Pharma

Top digital pharma marketing trends (Part II)

onlinehealthinfoDigital marketing is evolving and changing day to day.  What was true yesterday is not necessarily true today plus the hype around digital marketing trends often is bigger than the reality of ROI.   It’s not enough to build internal digital marketing capabilities organizations have to ensure that marketers stay on top of digital marketing trends so they can develop strategic marketing strategies that are based on good data and facts.  Here are my top digital marketing trends for DTC marketers… Continue reading »