Digital marketing is evolving and changing day to day. What was true yesterday is not necessarily true today plus the hype around digital marketing trends often is bigger than the reality of ROI. It’s not enough to build internal digital marketing capabilities organizations have to ensure that marketers stay on top of digital marketing trends so they can develop strategic marketing strategies that are based on good data and facts. Here are my top digital marketing trends for DTC marketers…
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Online research findings indicated that although doctors found the tool promising the gap between expectation and the way the tool actually worked was quite wide. Another issue was that doctors found the tool “too complex” to use and thus they gave up after starting to use this diagnostic program. The bottom line was that the failure to conduct a usability study along with a...