Tag Archives: Digital marketing

Time for the drug industry to get serious about digital marketing

Posted on May 3, 2012 | 10 Comments

With so many people using the Internet for health information and other mass channels having less impact on conversion it’s time for pharma organizations to get serous about digital marketing. Here is how pharma should organize around digital marketing. Continue reading →

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Posted in Business of the drug industry, Working in the industry

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Pharma hit by talent shortage

Posted on February 28, 2012 | 2 Comments

According to a PWC Report: Finding people with the right skills is getting harder. 51% of pharma and life sciences CEOs say it’s become more difficult to hire suitably qualified workers. Middle managers with the potential to rise to the top are in particularly short supply.  Really?   Continue reading →

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Posted in Working in the industry

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Help wanted: Must be willing to be told “we can’t do that because we’re a regulated industry”

Posted on February 21, 2012 | 4 Comments

This week I talked to several executives at various agencies that work with biopharma to see if they were getting more work and the answer was “yes”. That might seem like good news for agencies but the reason that are seem to be getting more work is that the talent pool within biopharma companies has been drained and people who are entering the work force don’t want to work in pharma. Continue reading →

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Posted in Working in the industry

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ePharma conference: Digital marketing same as mass ?

Posted on February 8, 2012 | 2 Comments

I have been following the ePharma conference via Tweets and while there have been some great presentation there also has been some people who are clueless. The one Tweet that really got my blood pressure rising was the Michael BanksMD who said that “digital Marketing is redundant. It’s just marketing!”  That is wrong on so many levels and it clearly shows why some within the drug industry have not really leveraged digital marketing. Continue reading →

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Posted in Internet

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Consumers still searching for health information

Posted on January 3, 2012 | 2 Comments

Welcome back from vacation.  While you were out consumers are still searching online for health information and in all likelihood they are making their decisions based by what they find online and with input from their doctors (when they go that is).  Don’t you want to be part of that conversation ? Continue reading →

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Posted in Health information online

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Digital marketing more effective than TV. So why doesn’t pharma spend more online ?

Posted on November 1, 2011 | 2 Comments

Information Resources has reported an average 8% lift in sales of consumer packaged- goods brands retail sales over the course of a year, as a result of TV advertising. This matches the sales lift comScore has observed from digital advertising over a three-month period. The faster sales lift from digital traces to a greater use of price and promotion messaging when compared to TV, but it is also caused by digital’s superior targeting ability, which allows more ad impressions to be delivered against a target audience in a given period of time.  So why hasn’t pharma gotten the message ? Continue reading →

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Posted in Prescription drug DTC marketing

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