Tag Archives: Digital Health

Why doctors should be concerned about digital health

skeptical-female-doctorKEY TAKEAWAY: Digital health is getting bigger every day, but when patients rely on digital health instead of seeing a health care professional it could lead to more serious conditions and higher health costs. Digital health should empower patients, but it isn’t a replacement for good, sound, medical consultations.  Continue reading

Physicians’ biggest digital health concerns

images-2KEY TAKEAWAY: Doctors are not convinced that digital health can deliver on all of its promises. Among the concerns are being compensated for time emailing patients as well as patients being misdiagnosed via online consultations with doctors who aren’t aware of their medical history. Continue reading

Digital health: statistics vs. reality

The-Bottom-LineLast week I published a link to 51 digital health metrics in 2013.  The post had a lot of great stats but statistics without insights mean very little.  Over the past 3 years I have reviewed a lot of data and sat in a lot of market research to better understand how people are using the Internet for health.  It’s essential to understand the drivers of digital health so, as marketers, we can better provide patient/consumers with the information they need to make better health choices.  Here is a list of what I learned… Continue reading