The difference between “willing to “and actually will” is enormous

  • Fifty-four percent of consumers are willing to try an FDA-approved app or digital tool for the treatment of a medical condition, according to a new report out of PricewaterhouseCoopers
  • A fall PwC’s survey of 1,750 US adults also found that doctors are suggesting digital tools to patients more often, with 77 percent of doctors have recommended an app or digital program to their patients.
  • As these technologies begin to become more mainstreamed, validation has also become a hot topic.
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