July 16, 2014 11:14 am
POST SUMMARY: Implementing a global digital marketing strategy for OUS affiliates can be challenging, but today digital marketers need to think about where patients, outside the US, are going for… more>>
In case you have been in hibernation for the last couple of years trust between physicians and drug companies is, to say the least, strained. Often physicians, when presented with clinical trial information from drug companies, go to the internet and colleagues to to ensure what drug reps are telling them is in fact true. To suggest that physicians prescribe a product because of drug company marketing is, in most cases, just wrong.