April 4, 2014 9:32 am
POST SUMMARY: Nielsen’s DTC media spending by channel is not really accurate because it fails to take into account bundled media as well as spending online like integrated content on… more>>
In case you have been in hibernation for the last couple of years trust between physicians and drug companies is, to say the least, strained. Often physicians, when presented with clinical trial information from drug companies, go to the internet and colleagues to to ensure what drug reps are telling them is in fact true. To suggest that physicians prescribe a product because of drug company marketing is, in most cases, just wrong.