April 10, 2014 11:08 am
POST SUMMARY: Physicians are not using the mobile web they are using apps as a tool like a stethoscope. The number one reason that they are using apps is to… more>>
In case you have been in hibernation for the last couple of years trust between physicians and drug companies is, to say the least, strained. Often physicians, when presented with clinical trial information from drug companies, go to the internet and colleagues to to ensure what drug reps are telling them is in fact true. To suggest that physicians prescribe a product because of drug company marketing is, in most cases, just wrong.