Tag Archives: Costs of insurance

The raise in healthcare premiums- implications for DTC marketers

healthinsuranceEmployees are contributing nearly 6% more for health insurance for their families in 2013, more than three times the increase in workers’ wages.  Workers are shelling out an average of $4,565 for their employer-sponsored family health coverage this year, according to the annual survey conducted by the Kaiser Family Foundation and the Health Research & Educational Trust.  What does this mean for DTC marketers and patient behavior ? Continue reading