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If you're afraid of not checking your work email on holidays and on the weekend, then you are in the wrong job. Don't get me wrong, there are times when we are on tight deadlines, but while other industrialized countries are giving workers more time off American workers still take less vacation time and work more hours.
The new currency today is time. The reason that so many people are using their smart phones and tablets is to try and keep up with everything that's happening online. More and more brands believe that they need great content and in some cases that may be true, but the truth is that most consumers could care less about your content unless it's personally relevant to their needs at that time.