I don’t think I have seen any industry that is in more dire need of change than pharma. Report after report continues to point out how pharma is lagging in one area or another and yet year after year, conference after conference, pharma remains stuck in the past as DTC marketing spirals towards irrelevance.
POST SUMMARY: According to John Mack “I have a slightly different view, which is that “insiders” are given a short rope to make change but end up being hung by the rope instead. These pharma “insider” change agents then become “outsiders.” What Mack fails to acknowledge is that part of our job is to pull the rope until we get the slack needed to make a difference in patients’ lives. Continue reading
If I here someone say the real change agents in an organization are those who tell the truth again I’m going to have a fit. While it’s true that pharma needs change agents the very nature of the pharma organization often prohibits people from becoming change agents and telling the truth because “they might step on someones toes”. With 360 reviews and jobs in short supply it takes both a lot of courage and stamina to be a patient advocate. Continue reading