Tag Archives: Caregivers

The threat to healthcare is not drug pricing

KEY TAKEAWAY: With an aging Baby Boomer population, the biggest threat to those that continue to try and build careers is being a caregiver.  More than three quarters (78%) of caregivers are incurring out-of-pocket costs as a result of caregiving. AARP estimates that family caregivers, on average, are spending roughly $7,000 per year ($6,954) on out-of-pocket costs related to caregiving in 2016. Continue reading

Thinking beyond just patients

imagescaregiversnetworkPOST SUMMARY:  According to Pew Internet people living with chronic conditions are more likely than other adults to tap into every health information resource available to them, online and offline. When asked to think about the last time they had a serious health issue and to whom they turned for help: 81% of all adults living with one or more chronic conditions got information, care, or support from a doctor or other health care professional, 65% of all adults living with one or more chronic conditions got information or support from friends and family and27% of all adults living with one or more chronic conditions got information or support from others who have the same health condition.  DTC marketers have to think about the entire brand experience and beyond the patient. Continue reading

Caregivers need help

MotherDaughtercaregiversPOST SUMMARY:  Despite the awareness of caregiver roles, and the support services now available, the attention paid to caregivers is severely lacking. In fact, a report published in JAMA finds that many physicians overlook caregiver burden all together. This represents a significant opportunity for biopharma companies to treat the whole patient. Continue reading

DTC marketers can’t forget caregivers

UnknownA recent study looked at participants aged 50 to 61, more than 5,100 people, roughly a third of them family caregivers. About 4 percent were caring for a spouse, 15 percent for a grandchild and about 20 percent for a parent; some took care of more than one relative.  As in virtually every other study, women were more likely to care for parents. Seven percent of the total sample assisted with parents’ personal needs, compared to 3.6 percent of men. Close to 16 percent of men helped parents with chores, errands and transportation, while more than 20 percent of women did. Gender differences did not arise much between those caring for spouses or grandchildren.  However it seems most digital marketing efforts are targeted at new patients rather than caregivers. Continue reading

Caregivers are online so where’s the content for them ?

Pew Internet CaregiversAccording to a new report from Pew Internet four in ten adults in the U.S. are caring for an adult or child with significant health issues, up from 30% in 2010. Caring for a loved one is an activity that cuts across most demographic groups, but is especially prevalent among adults ages 30 to 64, a group traditionally still in the workforce.   When asked about the specific impact of the internet 59% of caregivers with internet access say that online resources have been helpful to their ability to provide care and support for the person in their care and52% of caregivers with internet access say that online resources have been helpful to their ability to cope with the stress of being a caregiver.  So why isn’t there more content on drug websites targeted at caregivers ? Continue reading