American cancer death rates have risen consistently since the 1900s; they peaked in 1991 at 215.1 deaths per 100,000 in the population. The 2009 death rate, which just became available, is 173.1 per 100,000. That’s a 20% decline in cancer death rates from 1991. However there is some bad news; obesity is likely to be the number one cause of cancer in the US within the next year.
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It’s hard to have a meeting to discuss new DTC marketing initiatives without the dreaded ROI discussion. I understand that the current business environment in biopharma is about creating customers, but the problem is that consumers today don’t want to be sold. If you really want to closer to your customers, find ways to help them make better healthcare decisions and get good credible health...
Authenticity in business beats product utility and innovation, across all 12 markets surveyed: Authentic characteristics such as communicating honestly about products and services (91%) and environmental impact and sustainability measures (87%) are more important to global consumers than product utility (61%), brand appeal (60%) and popularity (39%).