April 4, 2014 9:32 am
POST SUMMARY: Nielsen’s DTC media spending by channel is not really accurate because it fails to take into account bundled media as well as spending online like integrated content on… more>>
American cancer death rates have risen consistently since the 1900s; they peaked in 1991 at 215.1 deaths per 100,000 in the population. The 2009 death rate, which just became available, is 173.1 per 100,000. That’s a 20% decline in cancer death rates from 1991. However there is some bad news; obesity is likely to be the number one cause of cancer in the US within the next year.