American cancer death rates have risen consistently since the 1900s; they peaked in 1991 at 215.1 deaths per 100,000 in the population. The 2009 death rate, which just became available, is 173.1 per 100,000. That’s a 20% decline in cancer death rates from 1991. However there is some bad news; obesity is likely to be the number one cause of cancer in the US within the next year.
I love the challenge of marketing to empowered patients and believe that we can all make a difference. I am on the Editorial Board of PM 360 magazine and have written extensively about healthcare marketing because of my 12 years experience in DTC and eMarketing.