Tag Archives: Business

Cleaning up an agency mess

cleanuppA couple of months ago I got a call from a frantic client who needed help with their interactive agency.  It seems that their eMarketing person had quit and left a lot of open projects with the agency and that the VP was at a loss to try and make head or tails out of what was happening and what was paid for.  As I started to dive into the pile of over 46 invoices I could not believe what I was seeing, $15,000 to do a simple Photoshop redo of an image?  It started me on a rant about agencies and agency people that was evident to most readers of this website. Continue reading

They’re my patients

mypatientsWhile talking to a product manager at a biotech company I noticed a hand written letter pinned up on her office wall.  When I started to read it I saw that it was from a patient who was wrote to say “thank you” for the product that she works on.  “I keep that letter there to remind me of what’s really important here.  People like her sometimes get lost in all the meetings and maze of getting things done”.  Amen ! Continue reading

Do patients want apps to remind them to stay compliant ?

misconceptionThere is a misconception within marketing that just because people are using a certain technology or going to a certain website that they want marketers to follow them there.  The rule seems to be for startups “build it, get a mass audience & then intrude and interrupt consumers when they are there”.  For pharma marketers agencies are trying tell them to “get into mobile marketing” because “mobile marketing is growing rapidly and is where the eyeballs are”.  This is far from reality and far from the truth. Continue reading