Abbott Laboratories has pleaded guilty and agreed to pay $1.6 billion to resolve its criminal and civil liability arising from the company’s unlawful promotion of the prescription drug Depakote, the U.S. Justice Department said Monday. In the meantime here in California lawyers have been running commercials for a class action lawsuit against the makers of Pradaxa at the same time Pradaxa is running DTC ads. Are pharma marketers deaf, dumb and blind ? Continue reading
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- Dr Mintz's BLOG Board certified in internal medicine and has been practicing for over a decade. He is also an Associate Professor of Medicine at an academic medical center on the East Coast.
- Internet Drug News Pharmaceutical News & Information; Updated Daily since 1998
- Manhattan Research Manhattan Research is a global pharmaceutical and healthcare market research and advisory firm focused on the digital trends shaping the future of consumer and physician marketing
- My Online CV I enjoy consulting but I am looking to join an organization that is is need of a marketing Linchpin. I can make it happen and bring a new view of marketing today to your company.
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- Online Strategic Solutions My consulting company. From strategy development to taking the lead on market research I provide real results that matter not a lot of consultant garbage.
- Pharma Marketing Blog John Mack’s pharma marketing blog is a good one. He takes a common sense approach to DTC and pharma marketing in general.
- Pharmalot Ed Silverman’s BLOG has been quoted by a lot of people in the media and is a must read if you follow healthcare marketing
- PM 360 Magazine PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries.
Passionate healthcare marketer with over 10 years of experience I believe that what's best for patients is best for healthcare marketers. I also write a monthly DTC Column for PM 360 Magazine and have written many articles on healthcare marketing in an age of empowered patients.
