POST SUMMARY: It’s essential for pharma digital marketers to have and in depth understanding of patients including, why they chose… more>>
Cegedim Relationship Management has undertaken its third annual survey of life sciences professionals in the United States to provide a real-time snapshot of this year’s trends. This year reveals distinct concerns with the flux of the current commercial model and reinforces the support for digital solutions. Nearly three-fourths (74%) of respondents point to the changing commercial business model as the biggest issue keeping them up at night.
The formidable issues of concern remain constant from 2011 to 2012, especially the evolution of the current business model which holds fast as the primary concern.
The drivers of change are themselves evolving. Executive management and strategy/business planning/business development teams are proving to be the most evident drivers of technology and business model changes.
The prioritized changes to the business model that these drivers are pushing towards have been clearly outlined by respondents.
Respondents express their continued focus on leveraging effective mobile tools with insights into tablet usage and their favorite mobile operating systems.
the most active mobility team.
Social media has firmly established its value in the life sciences business model, making significant gains between 2011 and 2012.