Google conducted a study of our display advertising platforms, including Google and DoubleClick, to better understand ad viewability. According to the Media Rating Council and IAB standards, a viewable impression occurs when 50% of an ad’s pixels are on screen for one second. The data used in this study are based on display ads in browsers (desktop and mobile) and does not include mobile in-app or video ads.
1ne: Your agency should be continually optimizing your online ads and recommending better placement for improved ROI.
2wo: You should test your ads before they go live to determine which one resonate with your audience.
3hree: It’s more important than ever to bring agencies tighter into the fold of your brand team so they can really understand your audience and product.