Cost of healthcare a national crisis

KEY TAKEAWAY: 30 percent of Americans who experienced a hike in the price of one or more of their medications in the past year left a prescription unfilled because it was too expensive; 15 percent said they cut pills in half to make them last longer. This problem is not going to go away and pharma has to do more than point fingers. Continue reading

Should doctors ask “can you afford this medication?”

KEY TAKEAWAY1 in 7 people don’t fill their prescriptions because they cost too much. At least 28 million Americans have experienced a spike in the cost of their prescription medications in the past 12 months . And for 4 million of them, the price was so high they walked away without their prescription altogether, according to a new Consumer Reports survey.  So whose responsibility is it to ensure patients fill heir Rx’s? Continue reading

How can pharma leverage apps?

KEY TAKEAWAY: According to Comscore “within the US, apps were responsible for 88% of mobile consumption in December . That compares with 87% in June, according to prior ComScore data, with app usage at that time relatively equal on smartphones (88%) and tablets (87%). Can pharma companies really leverage apps for business objectives?  Continue reading