KEY TAKEAWAY: Physicians are concerned about telehealth for several reasons. First, they should be seeing patients first hand to evaluate overall health and secondly, there is the challenge of being compensated for their time. Continue reading
KEY TAKEAWAY: The online ad industry is in deep trouble. Marketers are questioning online ad effectiveness and consumers are sick and tired of viewing irrelevant ads when they are paying through the nose for broadband access. Pharma should not abandon online ads, but rather invest more time and effort to ensure they provide an adequate ROI. Continue reading
A couple of months ago I got a call from a frantic client who needed help with their interactive agency. It seems that their eMarketing person had quit and left a lot of open projects with the agency and that the VP was at a loss to try and make head or tails out of what was happening and what was paid for. As I started to dive into the pile of over 46 invoices I could not believe what I was seeing, $15,000 to do a simple Photoshop redo of an image? It started me on a rant about agencies and agency people that was evident to most readers of this website. Continue reading
KEY TAKEAWAY: Republicans are now floating a new health care bill in which people with preexisting conditions would either pay through the nose for health insurance or be dropped. This is beyond reason and it’s time for the industry to get involved and call it what it is: wrong. Continue reading
KEY TAKEAWAY: For those of you who follow data Kantar Media has reported on the breakdown of DTC spending but keep in mind that these numbers are NOT accurate as it only represents paid media. Continue reading
Per Vox: The Freedom Caucus laid their cards on the table in a meeting Thursday with the Washington Examiner’s editorial board. The group of conservative House members has narrowed their demands to two items:
- Ending Obamacare’s essential health benefit requirement, which requires health insurers to cover 10 specific categories of medical care. This includes things like mental health services and maternity coverage.
- Ending the Obamacare requirement that insurers charge sick and healthy people the same prices. This is called “community coverage,” and the Freedom Caucus would like to get rid of it, instead letting insurers charge higher premiums to sicker patients who they expect to cost more.
This is dangerous time folks and the media and consumers had better wake up to the reality of the dangers of the insurance industry and far right politicians. Continue reading
KEY TAKEAWAY: While Democrats and Republicans unite in the fight against high drug prices the fact remains that our healthcare costs are going to continue to increase even if ALL prescription drugs were free. Continue reading