DTC: Is social media really an option?

optionPOST SUMMARY:  I just received the preliminary findings from some qual research that was conducted this weekend in four cities within the US. The objective of the research was to determine if current patients, those taking at least one Rx for a health condition, were interested in engaging a pharma company on social media. Continue reading »

Why I wrote anonomously

istock_000005290011xsmallLast week I sent an article I wrote to Richard with the understanding that he could post it, but without using my name or company.  To those of you who have a “pet peeve” about anonymous posts, perhaps you are too far removed from our industry.   Continue reading »

The value of an agency partner

valuePOST SUMMARY: A good agency can make you look good, but more importantly a good agency can develop a DTC digital strategy that both supports brand objectives and meets patient needs/wants.  In an era where procurement can dictate which vendors you are allowed to do business with finding the right agency may be the most important challenge of any DTC marketer. Continue reading »

Why patients need relationships with HCP’s

rw-bwPOST SUMMARY: Two years ago, suicide became the leading cause of death by injury in America, surpassing car accidents for the first time. And the major reason for that change was a cohort shift: Men and women between the ages of 35 and 64 are increasingly committing suicide. The latest addition to these statistics is Robin Williams.  At a time when new platforms are emerging to see a doctor via computer or smartphone, we are reminded that physicians need to treat the whole person and that patients should develop a relationship with their doctors based on trust and understanding. Continue reading »

On all these pharma conferences..

opinionPOST SUMMARY: A guest post, last week, on the digital pharma conference led to a lot of comments with very strong opinions on both sides.  The author sent me the post on condition that he would remain anonymous because his company does not allow employees to write articles without first going through a maze of approvals.  However, he does raise some very good points. Continue reading »

Why I won’t be attending Digital Pharma East

noGUEST POST - I’m a Senior Director for a top pharmaceutical company here on the East Coast and manage 6 digital marketing people, but I am not going to attend the Digital Pharma East.  I would like to share the reasons and give you some pause as to whether you should go or use the time, and money, more wisely. Continue reading »

Difference between good and great DTC marketers

goodgreatPOST SUMMARY: “When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.”   Jim Collins, Good to Great: Why Some Companies Make the Leapand Others Don’t Continue reading »

How can agencies improve DTC marketing?

dtc improvementPOST SUMMARY: With more and more biopharma companies turning to agencies it’s essential to continue to inform, educate and prove the value around digital marketing, including how consumers are making healthcare choices based on available online resources. Continue reading »