Will eDetailing replace pharma reps?

cropped-World-of-DTC-Market-Header.jpgBased on a comScore longitudinal study of a permission-based panel of 1,000 U.S. physicians HCP Content websites such as Medscape.com, which provide content or services catering specifically to physicians, reached the highest percentage of physicians (81 percent) in comparison to other types of health sites.  While there is a significant increase in eDetailing budgets the biggest challenge for drug companies is do physicians have the time to engage drug companies electronically ? Continue reading

Non-adherence costs $290 billion

imagesNon-adherence can threaten patients’ health individually as well as add vast costs to the health care system – an estimated $290 billion annually.  A research report by Langer Research Associates tries to shed some light on why patients don’t take their medications, but frankly, I have a hard time believing that the top reason is “I forgot”. Continue reading