April 2, 2014 11:46 am
Native apps command about 86 percent of U.S. consumers’ mobile time, or about six times more than the mobile web does, according to a mobile analytics report by Flurry. But what exactly is mobile… more>>
POST SUMMARY: How do users read web content? They don’t. The truth is, people are going to skim and scan all the lovely content you’ve written, looking for something (a keyword, a header perhaps?) that catches their attention or matches the reason they’re visiting your website in the first place. Web users spend 80% of their time looking at information above the page fold (meaning, the part of the webpage that’s visible when users first land there). Although users do scroll, they allocate only 20% of their attention below the fold.
POST SUMMARY: Big pharma companies continue to be defined by a myriad of external sources from Congress, questioning high drug prices, to seemingly unorthodox behavior like putting profits over patient safety as in the Boehringer Ingelheim Pradaxa case. However, biotech companies like Biogen continue to develop and market new drugs by tossing out the big pharma business models and focusing on patients.
POST SUMMARY: Patients are exerting more influence than ever on their treatment decisions. Accenture’s survey revealed that patients don’t just want pharmaceutical companies to provide services that complement the products they sell—they expect them to do so. The survey also showed a surprising and significant gap in the services that patients want to get and those that they are receiving.
POST SUMMARY: The NY Times, in an editorial today, left out some key information on compliance and drug costs as they try to support the importation of prescription drugs from outside the U.S.. The editorial suggests that patients should be allowed to purchase prescription drugs from pharmacies outside the U.S. and it suggests that scare” tactics, designed to bring up issues around drug quality, are unwarranted. .
POST SUMMARY: According to the journal JAMA Internal Medicine fully 37% of those surveyed endorsed the belief that the Food and Drug Administration, under pressure from pharmaceutical companies, is suppressing natural cures for cancer and other diseases, and 31% said they “neither agree nor disagree” with that idea, the researchers found. In addition, one in five said they agreed that physicians and the government “still want to vaccinate children, even though they know these vaccines cause autism and other psychological disorders.” Pharma has a long long way to go to earn the trust of skeptical health consumers.
Right about now a lot of people are walking around in shock because of the increased costs of employer sponsored health plans next year. Not only are they going to have more taken out of their paychecks but, in most cases, they are going to be paying more for doctor visits and medications. What is the impact to patient health ?
Social media may be the digital revolution causing pharma executives to have sleepless nights about online adverse events, but the phenomenon actually predates the Facebook generation by some time. “Adverse events have been reported by people on the internet ever since there were chat rooms or an ability to post online,” says Joy Liu, a partner at law firm Ropes & Gray, suggesting the issue first reared its head in the early 1990s.
POST SUMMARY: DTC marketing has not really kept pace with changing consumer needs and wants. While pharma is under increasing pressure to show ROI perhaps not everything we do has to have a hard ROI but rather meet patient needs.
POST SUMMARY: Do people really want to engage with pharma companies on social media ? The answer to that is “no” for the majority according to a recent study. Any engagement is a conversation and all conversations start with trust. It’s hard to trust an industry that is always in the news for the wrong reasons. We also have to remember that trust in any “establishment” is low right now as the consumers continue to vent their frustration with a system that, they feel, doesn’t listen to their concerns and needs.