Treating people, not patients

rxdrugsPOST SUMMARY:  70 percent of all Americans are on at least one prescription drug, and 20 percent of all Americans are on at least five prescription drugs and according to the CDC, approximately 9 out of every 10 Americans that are at least 60 years old say that they have taken at least one prescription drug within the last month. Are we treating patients with an Rx when they might need other forms of treatments? Continue reading »

Time for DTC marketers to get to work

its timePOST SUMMARY: Consumers don’t trust big pharma, but hey are going online in bigger numbers to get health information.  If we want to be part of the conversation we need to EARN their trust one patient at a time.  It’s not going to be easy, but we need to fight for patients at every meeting and within every online digital interaction. Continue reading »

Labor day in pharma an oxymoron?

UnknownPOST SUMMARY: As labor day approaches the biggest challenge for the pharma industry continues to be holding on to experienced and talented marketers who take the view that patient centered marketing is essential. Continue reading »

How agencies can win more pharma business

WinPOST SUMMARY: While consolidation continues within the pharma industry, there are opportunities for agencies to win more pharma business and become strategic partners, but it’s going to take a realization that the same old way of doing business is over. Continue reading »

On talent within the pharma industry…

POST SUMMARY: There can be no doubt that changes are needed within biopharma DTC marketing to ensure that marketing to patients and consumers remains relevant.  However, as long as antiquated hiring practices and rebels are denied entry into DTC marketing the industry is doomed to see budgets cut further as senior management looks to cut costs.



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A lot of talented DTC marketing people have left the industry

b2769d664901f1f596cea27d478fd2d1POST SUMMARY: To say that 2014 has been a challenging year for pharma would be an understatement.  Budget cuts are kicking in and 86% of Rx’s are now generic medications while sales and marketing budgets have hit a dead end.  More than that a lot of very talented and good DTC marketing people have left the industry because job satisfaction is a lot more important than a paycheck. Continue reading »

Who are the 3 types of social patients?


screenshot_1802A small number of 42 social patients across four disease states Fibromyalgia, hemophilia, MS, and asthma were studied by the New Solutions Factory. Most questions were open-ended, which allowed respondents to elaborate but the results are very interesting…
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DTC marketers: Your search budget just went up

making-customers-hate-you-makes-google-love-you-300x219POST SUMMARY: Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will, by default, show up on both the advertiser’s keywords and on close spellings. If you bid on the singular version of a keyword, it might also show on the plural version and you can no longer tell Google you don’t want that. Your ads might also show on misspellings and other “close variants” of your keywords.  In other words you need to purchase spelling variants of your product and disease state for paid search. Continue reading »