A patient’s journey as an “empowered patient”

imagesKEY TAKEAWAY: We can’t assume that being an empowered patient is a positive experience. Many patients enter a maze of online health information, coupled with managing appointments with multiple doctors that cause them a great deal of stress and confusion.  However, there are opportunities for pharma companies IF they put the whole patient first. Continue reading

Old pharma thinking will doom the industry

thinking and results feedbackKEY TAKEAWAY: If pharma CEO’s are celebrating the election of Donald Trump they are making a huge mistake.  Now is the time to start looking forward to prepare the organization for changes that have to be implemented in order for pharma companies to thrive and survive.  Old thinking and strategies are only good for CEO’s who want to maximize their compensation before bailing out. Continue reading