Some weekly health news insights….

UnknownAmerica is becoming a nation of diabetics. Not Type 1 diabetes, which is a hormonal disease, type 2 diabetes, which is a lifestyle condition that now affects one in four adults over 65 in the U.S. with one in three over the age of 20 prediabetic. The American Diabetes Association estimates that diabetes costs the American health care system more than $245 billion per year, in direct medical costs and reduced productivity. Worse, we can expect to spend billions of dollars more in health care costs for an increasing population of diabetics.  Even if all prescription drugs were free healthcare costs would still increase because we aren’t a healthy nation. Continue reading »

Stating the obvious

imagesKEY TAKEAWAY: According to research by Deloitte Consulting and the Gerson Lehrman Group (GLG), mobile apps published by pharma companies for physicians average just 100 to 5,000 installs in the Google Play store compared to 1m to 5m installs for apps targeting physicians published by third parties. Gee, ya think? Continue reading »

Can ROI coexist with patient needs?

UnknownROI, that dreaded word, is killing DTC marketing .  I say that because no DTC campaign is going to directly drive patients into their doctor to ask for an Rx.  There are too many barriers to overcome and not enough DTC marketing campaigns that focus on multichannel. Continue reading »

DTC 6 to 1ROI?

imagesKEY TAKEAWAY: Whenever someone from an agency tells you that a DTC campaign generated an ROI of 6:1 my advice is to look hard at both how they calculated the ROI and how much their program actually contributed to the ROI of the ads. Continue reading »

28% have talked with a doctor about a drug they saw advertised

UnknownKEY SUMMARY: A large majority of Americans (82 percent) report seeing or hearing prescription drug advertisements, and 3 in 10 (28 percent) say they have talked with a doctor about the specific medicine they saw advertised. After talking to a doctor about a drug they saw, 15 percent of the public says the doctor recommended changes in their behavior or lifestyle, 14 percent say the doctor recommended a different prescription drug, 12 percent say they were given the drug they asked about, and 11 percent were instead recommended an over-the-counter option. Source: Kaiser Health Tracking Poll Continue reading »

Reality of mHealth start-ups

Unknown-1KEY TAKEAWAY:A central theme in today’s tech industry is that start-ups, which promise to disrupt lucrative businesses,  become valued on the basis of fantasies about their potential rather than present reality. Investors are so keen to get a piece of any sexy-sounding startup that they lap up entrepreneurs’ hype—and anyone who asks awkward questions risks being cut out of the funding round in favor of someone more trusting. Continue reading »

Behind the pharma layoffs…

UnknownKEY THOUGHT: While Wall Street rewards companies that layoff people we should remember that behind the announcement of layoffs are people and families that may be losing their only source of income.  Pharma may be losing the type of people it needs to stay afloat. Continue reading »

The lessons of Biogen’s fall from grace

Unknown4KEY TAKEAWAY: Small biotech companies should use what is happening to Biogen as a lesson in what not to as they deal with growth and success, but it’s sure to happen again and again as Pharma seems reluctant to learn business lessons. Continue reading »