KEY TAKEAWAY: More and more employers are reducing wellness programs and with the shortage of doctors, patients might feel like they are on their own in managing their own health. Strategically, this is going to lead to higher health costs while the key message seems to be “manage your own health”. Continue reading “Empowered patient? You’re on your own”
KEY TAKEAWAY: Although WebMD is the number one health portal patients do not make healthcare treatment decisions based on a stop at one website. WebMD could be part of an online media plan, but there are better options available to reach online health seekers. Continue reading “Do you really need WebMD?”
KEY TAKEAWAY: Digital pharma West is taking place and the conclusion of the presentations thus far is that pharma people just don’t understand digital and how people are using digital to make health care decisions.
KEY TAKEAWAY: DTC marketers who allocate the biggest part of their DTC budget to TV are living in the past and don’t understand how consumers are making healthcare decisions. Continue reading “DTC spending on TV is “living in the past””
KEY TAKEAWAY: Your website analytics clearly show that a number of pages, on your website, are not being read by visitors. So then why have them? In order to increase your website’s value to patients follow these basic guidelines. Continue reading “How to ensure pharma websites “add value””