The truth about prescription drugs

Posted on May 7, 2012 | 4 Comments

Some sites like BNET portray the drug industry as the evil empire.  I have to admit that sometimes I see the drug industry that way as well, but then I  remember there are millions of people who are leading better and longer lives thanks to prescription drugs. Continue reading →

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Posted in Business of the drug industry

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The weekly healthcare news roundup

Posted on May 4, 2012 | Leave a comment

Health care in America costs more than in other industrialized nation and we aren’t even getting the world’s best care for our dollars, according to a new study. The United States spent $7,960 per capita on health care in 2009, the most of 13 industrialized nations in the Organization for Economic Cooperation and Development. Continue reading →

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Posted in Weekly news mash-up

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Healthcare costs in the US are the highest in the world

Posted on May 3, 2012 | 2 Comments

Health care in America costs more than in other industrialized nation and we aren’t even getting the world’s best care for our dollars, according to a new study. The United States spent $7,960 per capita on health care in 2009, the most of 13 industrialized nations in the Organization for Economic Cooperation and Development. Continue reading →

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Posted in Cost of healthcare in the U.S.

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Time for the drug industry to get serious about digital marketing

Posted on May 3, 2012 | 10 Comments

With so many people using the Internet for health information and other mass channels having less impact on conversion it’s time for pharma organizations to get serous about digital marketing. Here is how pharma should organize around digital marketing. Continue reading →

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Posted in Business of the drug industry, Working in the industry

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Dear drug companies: Please find a way to stop cancer !

Posted on May 2, 2012 | 1 Comment

I don’t know about you but I believe we need a lot more investment in the war against cancer.   The pain of cancer goes beyond the patient with this horrible disease it affects family and friends in ways that are now only beginning to be understood.  The stress of a family member diagnosed with cancer is, in my opinion, far worse than any other kind of stress.  What we need are drugs that can send this horrible disease into permanent remission, not drugs that give patients hope when there is none. Continue reading →

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Posted in Patient Wellness

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Online video viewers abandoning clips after just 10 secs

Posted on May 2, 2012 | 2 Comments

According to Manhattan Research adoption of online health video has increased significantly among U.S. consumers online for prescription drug information in particular, growing from 21% in 2007 to 48% in 2009. Marketers should be aware that significantly more consumers watch online health video on general health and news websites than on YouTube. Continue reading →

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Posted in Internet

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New drug product launches in the age of the blockbuster

Posted on May 1, 2012 | Leave a comment

As the “age of the blockbusters”  is arguably coming to a close, we are still seeing a few big drug launches. These are anticipated to begin growing again if last year’s near-record number of approvals truly is a beginning of a trend. Things may be different this time as regulators and payers are moving now more in a lock-step that should accelerate uptake in the early months of drug approval.     Continue reading →

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Posted in Prescription drug DTC marketing

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The costs of obesity cost us all

Posted on April 30, 2012 | 1 Comment

The U.S. health care reform law of 2010 allows employers to charge obese workers 30 percent to 50 percent more for health insurance if they decline to participate in a qualified wellness program.  Such measures do not sit well with all obese Americans. Advocacy groups formed to “end size discrimination” argue that it is possible to be healthy “at every size,” taking issue with the findings that obesity necessarily comes with added medical costs. Continue reading →

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Posted in Cost of healthcare in the U.S.

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A wrap of this weeks healthcare news

Posted on April 27, 2012 | 1 Comment

U.S. health care reform* is on the Supreme Court’s operating table. It’s going to be a long, painful procedure, multiple amputations are likely, and the patient’s survival is uncertain. Whatever the outcome, however, the economic pressure that health care costs put on employers and individuals will continue to mount, and they will seek better value aggressively. This drives us towards an era of “customer-driven” healthcare. Continue reading →

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Can patients trust new drugs ?

Posted on April 26, 2012 | Leave a comment

The warnings are running all over TV here in Souther California “Pradaxa is responsible for 260 deaths. If you took Pradaxa call the law offices of…”  You have to believe that these ads are doing a lot of damage to patients who are now questioning whether they should keep taking their prescription medications because of risks. Continue reading →

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Posted in Prescription drug DTC marketing

40 percent of scientific papers published in the world’s top medical journals misrepresented the actual findings of the research

Posted on April 25, 2012 | 4 Comments

A recent study in the Journal of the American Medical Association found over 40 percent of the best designed, peer-reviewed scientific papers published in the world’s top medical journals misrepresented the actual findings of the research.The “spin doctors” writing the papers found a way to show treatments worked, when in fact, they didn’t. Continue reading →

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Posted in Business of the drug industry

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