KEY IDEA: It’s become easier to simply purchase a rival drug maker than to pour money into R&D. However, pharma’s worst enemy is its own culture which stymies innovation and rewards sales people who put numbers ahead of patients. Continue reading
KEY TAKEAWAY: As pharma gets ready to explore social media, perhaps they should first ask patients/consumers if they want to engage pharma companies via social media as new research indicates that social media has a very low confidence among US adults. Continue reading
KEY IDEA: Theordore Levitt, author of Marketing Myopia, has said “that there is no such thing as a growth industry. “The history of every dead and dying ‘growth’ industry shows a self-deceiving cycle of bountiful expansion and undetected decay”. But somehow pharma is addicted to growth that isn’t possible anymore.
KEY TAKEAWAY: Can a drug company, or health insurer really understand what it’s like to enter a living nightmare of trying to get treatment? Until they do feel what it’s like to try and get treatment our health care system is going to let a lot of people fall through the cracks of the system at a time when we need to pay attention to individuals. Continue reading
KEY TAKEAWAY: Online health seekers are on a journey that is very personal. They will go to a lot of websites to get the information they need to make a decision about treatment options and while pharma websites are part of that journey there is a lot of room for improvement.
KEY TAKEAWAY: The DTC marketing environment is changing before our very eyes, but unless organizations can acknowledge and adapt to the changes the ROI on DTC marketing will continue to decline. Continue reading
KEY TAKEAWAY: The coming year is going to present a lot of challenges to pharma companies and DTC marketing. If we all focus on patients and put them at the center of what we do the rest will be easy, but we all have to be the change we want to see. Continue reading