- Content marketing when compared to paid search, gets three times the leads per dollar spent.
- Web sites publishing 16-plus posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles.
- 60% of marketers create at least one piece of content each day.
- Online health seekers are overwhelmed with the mount of online health content and 85% would prefer to get all their questions answered on ONE site.
- 62 percent of cancer patients report being in debt due to their treatment.
55 percent accrue at least $10,000 in debt, while 3 percent file for bankruptcy.
- Almost 700,000 people in the U.S. declare bankruptcy due medical bills.
- American’s are sick and tired of a healthcare system that costs too much and provides too little.
Accenture wrote many years ago that the biggest challenge to the pharma industry was their own organizational shortcomings. Unfortunately, most big pharma companies haven’t got the message and to this day most employees are treated as expendable assets. Continue reading
- After reporting a 45% increase in quarterly profit Pfizer said “it’s business as normal”.
- Drug companies have made clear that they’ll never voluntarily reduce prices.
- The pharma industry has spent more than $216 million on lobbying this year.
- “Telling companies to voluntarily lower their prices and expecting it to happen on a consistent basis is not a realistic long-term policy proposition,” said Anthony T. LoSasso, a professor of health policy and administration at the University of Illinois at Chicago.
- Patients are skeptical of new prescription drugs.
- In addition to going to a pharma site they do a LOT of online research.
- Pharma sites are not meeting their needs when it comes the information they need to try or switch to new medications.
- People are using social media to learn about new medications, but the trust of others posts remains low.
- Rapid growth in the cost of U.S. health care has put sustained downward pressure on wages and incomes.
- Healthcare prices are still rising faster than overall prices. Premium prices in the employer-sponsored insurance system have risen rapidly over the past two decades
- Prices have risen, allowing healthcare providers and insurers to extract a rising share of economic output.
- Among industrialized nations, the U.S. has the highest health care costs and below average quality and utilization.
- 2018. For half a century, corporate America has been ruled by the gospel of shareholder capitalism, as proclaimed by Milton Friedman.
- While most senior pharma company executives focus on the profits, many of the rank and file really want to help patients but are overruled because of ROI.
- Pharma companies are not a good place to work. Open offices and small raises often lead to a stressful work environment.