Will we ever see great, breakthrough DTC?

Someday_20564KEY TAKEAWAY: Great ads start with a focus on the target audience, but they take the concept of advertising one step further.  They aren’t afraid to “break the mold” of ads to create action on the part of consumers.  While the pharma industry has no shortage of self proclaimed ad awards patients are making DTC ads more and more irrelevant.  Continue reading “Will we ever see great, breakthrough DTC?”