Dear Senator Sanders..

I have read your ideas on controlling costs in our health care system and I agree that too many executives are making too much money while patients often have to chose between a treatment and putting food on the table.  However sir, even if by some magical spell all prescription drugs were free, the cost of health care would still be rising and a lot of it is the direct result of American lifestyles. Continue reading

How pharma can embrace digital

KEY TAKEAWAY:  Pharma has to do a lot more to lead in digital marketing than hiring outside executives to lead the charge. To stay competitive, businesses need to adopt a team-based organizational model wherein employees can easily move between different projects and effectively shares information easily both internally and with customers.  Can they do this without causing a nervous breakdown of their legal and regulatory teams? Continue reading

No digital health is NOT dead

KEY TAKEAWAY:Rob Coppedge is CEO of Echo Health Ventures in Seattle and has been investing and working in health care for 20 years.  He recently said “I believe the digital health party is over and why those of us focused on long-term systemic transformation should be happy to put this hype cycle behind us”.  He is partly right. Continue reading

mHealth may have lots of money, but it still has a long way to go

KEY TAKEAWAY: Studies indicate people with chronic conditions want to use mHealth devices at home for care management, but the devices and apps they’re trying are too complex or confusing. More than 100,000 (health) applications are now available in the leading app stores, and the assortment is constantly growing,” says a BAEK study that was discussed at the congress. But only a fraction of the programs are certified as medical products.Mobile health apps for smartphones and tablet computers are especially popular with young people. And demand is rising. There’s a caveat, though.  Continue reading