POST SUMMARY: I just received the preliminary findings from some qual research that was conducted this weekend in four cities within the US. The objective of the research was to determine if current patients, those taking at least one Rx for a health condition, were interested in engaging a pharma company on social media.
POST SUMMARY: With articles entitled “Sticker Shock: How Big Pharma Gouges the American Public” authors point the finger of drug costs squarely at pharma but they forget that prescription drug prices represent only 10% of every healthcare spent while the CDC recently stated that 40% of Americans will develop diabetes.
POST SUMMARY: A good agency can make you look good, but more importantly a good agency can develop a DTC digital strategy that both supports brand objectives and meets patient needs/wants. In an era where procurement can dictate which vendors you are allowed to do business with finding the right agency may be the most important challenge of any DTC marketer.
POST SUMMARY: Two years ago, suicide became the leading cause of death by injury in America, surpassing car accidents for the first time. And the major reason for that change was a cohort shift: Men and women between the ages of 35 and 64 are increasingly committing suicide. The latest addition to these statistics is Robin Williams. At a time when new platforms are emerging to see a doctor via computer or smartphone, we are reminded that physicians need to treat the whole person and that patients should develop a relationship with their doctors based on trust and understanding.
POST SUMMARY: A guest post, last week, on the digital pharma conference led to a lot of comments with very strong opinions on both sides. The author sent me the post on condition that he would remain anonymous because his company does not allow employees to write articles without first going through a maze of approvals. However, he does raise some very good points.
GUEST POST - I’m a Senior Director for a top pharmaceutical company here on the East Coast and manage 6 digital marketing people, but I am not going to attend the Digital Pharma East. I would like to share the reasons and give you some pause as to whether you should go or use the time, and money, more wisely.
POST SUMMARY: “When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.” Jim Collins, Good to Great: Why Some Companies Make the Leap…and Others Don’t
POST SUMMARY: GSK is taking their disease state website, COPD.com, to the next level with user-friendly tools and helpful guidance to enhance patient awareness about COPD. It is uniquely designed to put first-hand accounts by patients at the center of the user experience and isn’t that what it’s all about?