While President Trump promised “insurance for everybody,” the C.B.O. projects that if the Republican plan took effect today, 14 million more people would be uninsured next year, and by 2026, the number of uninsured would be about double what it is today. It’s a shame that in a country as great as ours we can’t find a way to ensure equal healthcare for everyone. Continue reading
Last week I attended some research whose objective was to measure online health seekers’ attitudes towards the use of social media and BOTS for drug and medical device companies. The research was qualitative and consisted of of all demographic groups. They didn’t hold back and were willing to discuss how, why and where they go online for health information. Here are the topline results. Continue reading
Online advertisers are starting to wonder what exactly they are paying for? In theory, digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media or websites can be tightly targeted at specific audiences. But while more ad dollars will be spent online than on TV for the first time this year, some advertisers “smell a rat.” About 70 percent of marketing executives say they’re dissatisfied with the state of digital marketing , according to the Interactive Advertising Bureau. Continue reading
Only nine percent of U.S. consumers believe pharma and biotech companies put patients over profits, while only 16 percent believe health insurance companies do, according to a Harris Poll while the new affordable care act is nothing short of a train wreck. Can consumers ever expect healthcare organizations to do the right thing? Continue reading
KEY TAKEAWAY: When companies have a vested interest in “digital health” they are going to release “select” data to try and get more business, but pharma marketers have to ask “why?” and look for real insights to leverage digital health.
KEY TAKEAWAY: DTC ads should light the fuse for information seeking by your target audience. That information, more and more, is going online for more information and finding out about side effects, cost and what others are saying about your drug. If you fail to keep the fuse lit you risk a dud instead of a DTC explosion. Continue reading
KEY TAKEAWAY: With the drain of DTC talent more DTC marketers are relying on agencies to recommend and lead DTC marketing initiatives, but are they leading them towards what’s nest for their agencies or what’s best for the brand? Continue reading