Time to think like a patient, not a marketer

KEY TAKEAWAY: A two minute story on the evening news about a new cancer drug doesn’t answer enough questions for people who may want to know more before meeting with their doctor.  Biopharma companies need to set realistic expectations when it comes to new drugs and they need to be a credible source of medical information for patients, but all too often their websites are a billboard that says “ask your doctor about me”. Continue reading

DTC Case Study: Nuedexta

Studying concept: black text Case Study under the curled piece of Blue torn paper with Hand Drawn Education Icons

KEY TAKEAWAY: DTC TV ads can produce results, but it’s essential to drive patients into the doctor to ask for your drug while educating physicians on the telltale symptoms of the disease state you are marketing to. Continue reading

3 Things to ask at any DTC meeting

KEY TAKEAWAY: Pharma is ingrained in a culture of meetings and presentations.  It’s been that way for over 20 years and is part of a matrix environment that shares decision making and waters down key initiatives.  However, DTC marketers can ensure success by asking these three questions. Continue reading