MedAd News is going to cease publication effective December 31st of this year. This is a loss for the industry that is very much at a crossroads of marketing to patient, consumers and health care professionals. Ed Silverman, the author of Pharmalot, will especially be missed as his voice and stories added insight to the complex and changing world of healthcare marketing. We need people like Ed, John Mack and others to be the conscious of our industry and remind everyone that developing good products is good medicine which in turn means good business. I shall miss the publication very much.