Last week I posted a story on the biggest rumblings that agencies have with DTC marketers but now it’s time to let DTC marketers have their say. As a consultant I get to hear a lot of clients vent about their agencies work or people and here is some of what i have heard this [...]
Last week I published a link to 51 digital health metrics in 2013. The post had a lot of great stats but statistics without insights mean very little. Over the past 3 years I have reviewed a lot of data and sat in a lot of market research to better understand how people are using the Internet for [...]
Remember to be grateful for your bounty and that there are a lot of people who will share this holiday thanks to the products we develop !
You would think that people on the agency side of the business would be happy that most pharma clients are planning to invest more in digital marketing but you would be wrong. Along with bigger digital budgets comes more micromanagement and a belief that executing digital marketing can’t be as expensive as off line marketing. [...]