1ne: No patient shall ever be denied our drug if they can’t afford it and should never have to choose between putting food on the table and paying for prescription medications. We will cut the bureaucracy to ensure people who need our product and can’t afford it get it.
2wo: We are not going to enter a market “just to get a slice of the pie”. We will deliver new therapies only when they are shown to be clinically superior to other products on the market.
3hree: We will conduct all clinical trials with 100% transparency. Under no circumstances will information be hidden from patients and doctors.
4our: We will reach out to patient though leaders for an open and honest exchange of ideas and information.
5ive: We will review all processes to ensure they add value to all our customers.
6ix: Employees who challenge the status quo and take risks that benefit patients will be rewarded, not punished.
7even: We will consider it a personal failure if we allow talented people to leave our company.
8ight: We will invest more in digital marketing to both connect patients and caregivers and provide them with the information they need to choose a good treatment.
9ine: Patients will always come first. Everything we do should be done as if patients were in the room with us helping us make decisions. When patients benefit, so will investors.
10en: If any employee at any level puts profit ahead of patients or safety they will be terminated.