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DTC Marketing

One in five physicians interested in iPad

Feb/06/2010 07:06 Filed in: Technology & Healthcare
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This week, Epocrates Inc., the developer of mobile applications used by more than 900,000 healthcare professionals worldwide, revealed a new study of more than 350 clinicians conducted in the wake of Apple's iPad announcement. Among those surveyed, 9% said they plan to buy an iPad when it is immediately available, and another 13% intend to purchase one in the first year. A lot of people are asking if the iPad is truly the future of DTC marketing and health. Here are some things to remember. Read More...

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The iPad future of medicine

Jan/31/2010 06:19 Filed in: Technology & Healthcare
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The introduction of the iPad last week has a lot of people divided on the future of tablet computing but make no mistake about it the tablet, whether its Apple's or another brand, is the future of computing and healthcare.

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Inital reaction from physicians on iPad: No thanks

Jan/28/2010 09:11 Filed in: Future of patient medicine ?
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As a tech & Apple person I was anxious to see what physicians thought of the Apple iPad yesterday, especially the possible integration with their practice as they move to electronic medical records. Here is some initial feedback.

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