How many drug companies have a "social mission?"

Feb/01/2010 06:50

Novo Nordisk's social mission is to "find a cure for diabetes". How many drug companies can claim that their goal is to cure the very disease that keeps them in business ? In fact how many people really believe that even if a drug company has a "social mission" that they would follow it ?

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Tags: Novo Nordisk

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DTC marketing: Organizational change begins with Linchpins

Jan/24/2010 10:12

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Seth Godin, via his new book Linchpin, has discovered a fundamental truth about work and it applies to the drug industry in a big way. Passion is a trait that is sucked out of most DTC marketers as they try to conform to bigger matrix organizations. The challenge therefore is going to be to identify ways to contribute that nobody ever thought of, generate new ideas, and stand out for their creativity and in the process make a difference in patients lives.
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Tags: Linchpin