Feb/08/2010 06:14
I had an
interesting Twitter conversation last week about
the quality of online health information. Late
last year we recruited an online panel to review
health information for 3 months and while a
program monitored their Internet usage. We then
followed up with some surveys to try an gauge the
"quality" of online health information and the
"experience" of their searches. Here are the
results... Read
More...
Tags: Online health
Feb/06/2010 07:06
This week,
Epocrates Inc., the developer of mobile
applications used by more than 900,000 healthcare
professionals worldwide, revealed a new study of
more than 350 clinicians conducted in the wake of
Apple's iPad announcement. Among those surveyed,
9% said they plan to buy an iPad when it is
immediately available, and another 13% intend to
purchase one in the first year. A lot of people
are asking if the iPad is truly the future of DTC
marketing and health. Here are some things to
remember. Read
More...
Tags: iPad #in
Jan/31/2010 06:19
The introduction
of the iPad last week has a lot of people divided
on the future of tablet computing but make no
mistake about it the tablet, whether its Apple's
or another brand, is the future of computing and
healthcare.
Read
More...
Tags: iPad #in
