Really bad DTC #in
DTC Marketing

Rozerem: Really bad marketing

Feb/15/2010 05:28
me520
Rozerem is a text book case of what not to do when launching a new product and maybe the worst product launch in pharma history but the reality is that there is a lot of really bad marketing out there from some big names like Microsoft and Starbucks. Read More...

Tags:

|

Are the people at Astra Zenica that clueless ?

Feb/08/2010 03:22
BadIdeasFront1
26,000 lawsuits, the word "fatal" used in side effects and Astra Zeneca is doing TV ads for Seroquel XR ? Let's be clear about this product, it's a major drug with serious side effects for very serious conditions. Does AZ really believe that people are going to go into their physician and ask for Seroquel XR ? Read More...

Tags:

|

More Stuff