KEY TAKEAWAY: This seems the decade of disruption, but where is the disruption in health care, especially with insurers and EHR’s? If the right company can disrupt health care they stand to make a lot of money, but there are huge obstacles in the way.
Nobody likes dealing with health insurers. They have become very powerful and in the process, they are making a lot of money. You would like to think that you are the customer, since you pay for the insurance, but that all goes out the window when you are denied coverage for something or you don’t get the medication your doctor prescribed because there are less expensive alternatives.So where are the disruptors?
Most wouldn’t touch health insurance with a 100 foot pole because of the complexity and because the more powerful insurers would probably do everything to crush them to protect CEO salaries. I, however, believe that somewhere out there someone or some group is ready to disrupt health insurance with a patient centered approach that puts a human touch on a corporate bureaucracy.
Then there are EHR’s. I can’t tell you how many times, in research, I heard physicians and their staff say they really hate the big EGR vendors like Athena. They find the systems cumbersome, complicated and user friendly is not in their vocabulary. There are some small EGR vendors out there who offer some good alternatives, but what we really need is for Apple. Google, Microsoft, or Amazon.com to develop a great user experience so that patients will like going online to vie3 medical records and make appointments.
If we are ever going to develop better health care we need to first simplify the confused world of medical administration. Insurers don’t want to do this because they know the maze benefits them as providers.
I’m an optimist, however, and I believe that somewhere one of these Silicon Valley billionaires can and will eventually try to disrupt health records and insurance. Not because there is money to be made, but because patients are and staff are crying for change.