Comments for World of DTC Marketing.com http://worldofdtcmarketing.com What's good for patients is good for healthcare businesses Thu, 17 May 2012 10:17:06 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Are mobile health apps the future of medicine ? by mHealth Apps: Propaganda and non-Truths « mHealth Insight: the blog of 3G Doctor http://worldofdtcmarketing.com/are-mobile-health-apps-the-future-of-medicine/mobile-healthcare-marketing-trends/comment-page-1/#comment-5249 mHealth Apps: Propaganda and non-Truths « mHealth Insight: the blog of 3G Doctor Thu, 17 May 2012 10:17:06 +0000 http://worldofdtcmarketing.com/?p=4792#comment-5249 [...] Richard Meyer, Director of Online Strategic Solutions and former eMarketing Manager/Consultant to Medtronic/Eli Lilly, weighs in with an article over at DTC Marketing discounting mHealth apps: [...] [...] Richard Meyer, Director of Online Strategic Solutions and former eMarketing Manager/Consultant to Medtronic/Eli Lilly, weighs in with an article over at DTC Marketing discounting mHealth apps: [...]

]]> Comment on Why doesn’t pharma want to be part of the conversation ? by JTO http://worldofdtcmarketing.com/why-doesnt-pharma-want-to-be-part-of-the-conversation/social-media-and-healthcare/comment-page-1/#comment-5246 JTO Wed, 16 May 2012 22:56:02 +0000 http://worldofdtcmarketing.com/?p=4801#comment-5246 Assuming that your data is accurate, Richard, an average Marketer would filter that thru their messaging, target audiences, and determine best marketing mix. FORGET it is a relatively new channel: is it a way to get impactful and accurate info to my audience;is it credible; does my target audience use it to help make a buying decision? Today, few Pharma people would question the business benefit of some kind of patient adherence program. That was not the case 15 years ago. This is where we are with social media. As with many approaches, those who invest selectively, pre-establish measurable milestones, and design communication that resonates, will gain early and often. Assuming that your data is accurate, Richard, an average Marketer would filter that thru their messaging, target audiences, and determine best marketing mix. FORGET it is a relatively new channel: is it a way to get impactful and accurate info to my audience;is it credible; does my target audience use it to help make a buying decision? Today, few Pharma people would question the business benefit of some kind of patient adherence program. That was not the case 15 years ago. This is where we are with social media. As with many approaches, those who invest selectively, pre-establish measurable milestones, and design communication that resonates, will gain early and often.

]]> Comment on Are mobile health apps the future of medicine ? by ARCpoint Labs of Louisville http://worldofdtcmarketing.com/are-mobile-health-apps-the-future-of-medicine/mobile-healthcare-marketing-trends/comment-page-1/#comment-5245 ARCpoint Labs of Louisville Wed, 16 May 2012 20:59:37 +0000 http://worldofdtcmarketing.com/?p=4792#comment-5245 That is very interesting to see people feel intruded by reminders on their phones. We will see if people get more comfortable with it in the future. That is very interesting to see people feel intruded by reminders on their phones. We will see if people get more comfortable with it in the future.

]]> Comment on Why doesn’t pharma want to be part of the conversation ? by richardm http://worldofdtcmarketing.com/why-doesnt-pharma-want-to-be-part-of-the-conversation/social-media-and-healthcare/comment-page-1/#comment-5244 richardm Wed, 16 May 2012 19:07:28 +0000 http://worldofdtcmarketing.com/?p=4801#comment-5244 John: Being part of an "appropriate" conversation is not what new marketing is about and it's a hell of a lot more than prescribing information. Your attitude is why pharma marketing is in the garbage John: Being part of an “appropriate” conversation is not what new marketing is about and it’s a hell of a lot more than prescribing information. Your attitude is why pharma marketing is in the garbage

]]> Comment on Why doesn’t pharma want to be part of the conversation ? by John Waddell http://worldofdtcmarketing.com/why-doesnt-pharma-want-to-be-part-of-the-conversation/social-media-and-healthcare/comment-page-1/#comment-5243 John Waddell Wed, 16 May 2012 17:01:52 +0000 http://worldofdtcmarketing.com/?p=4801#comment-5243 Pharma is definitely appropriately part of the conversation. Full prescribing information is readily available via every channel imaginable. As for the need to be on Facebook, et al, and paying bloggers; if the business case were there, it'd be happening. Pharma is definitely appropriately part of the conversation. Full prescribing information is readily available via every channel imaginable.
As for the need to be on Facebook, et al, and paying bloggers; if the business case were there, it’d be happening.

]]> Comment on Some stats on eHealth consumers and wired physicians by Healthcare’s Digital Revolution: Part I | OneMedPlace - Sentinel http://worldofdtcmarketing.com/what-do-we-know-about-consumers-health/health-information-online/comment-page-1/#comment-5242 Healthcare’s Digital Revolution: Part I | OneMedPlace - Sentinel Tue, 15 May 2012 19:28:44 +0000 http://worldofdtcmarketing.com/?p=784#comment-5242 [...] as a means of making healthcare more efficient. It is reported that 94 percent of physicians are using smartphones to communicate, manage personal and business workflows, and access medical [...] [...] as a means of making healthcare more efficient. It is reported that 94 percent of physicians are using smartphones to communicate, manage personal and business workflows, and access medical [...]

]]> Comment on The sad state of pharma DTC marketing by terri http://worldofdtcmarketing.com/the-sad-state-of-pharma-dtc-marketing/prescription-drug-dtc-marketing/comment-page-1/#comment-5241 terri Tue, 15 May 2012 14:01:56 +0000 http://worldofdtcmarketing.com/?p=4796#comment-5241 you are soooo right!! I TOTALLY agree w/you on every point. The public IS fearful of new drugs and there IS good reason for that!! I, for one, had a very traumatic experience w/Chantix. Was THRILLED when it hit the market!! Couldn't get started fast enough. Learned a life-time lesson the hard way. A couple hospital stays and a psyche unit, helped me put things into perspective. I USED to trust my doctor, big pharma and ESPECIALLY the FDA. I was a fool. A gullible, naive, fool. Never again will I trust BLINDLY ANYone w/my life. I'm a number. You're a number. We ARE expendible. THIS we must never forget. you are soooo right!! I TOTALLY agree w/you on every point. The public IS fearful of new drugs and there IS good reason for that!! I, for one, had a very traumatic experience w/Chantix. Was THRILLED when it hit the market!! Couldn’t get started fast enough. Learned a life-time lesson the hard way. A couple hospital stays and a psyche unit, helped me put things into perspective. I USED to trust my doctor, big pharma and ESPECIALLY the FDA. I was a fool. A gullible, naive, fool. Never again will I trust BLINDLY ANYone w/my life. I’m a number. You’re a number. We ARE expendible. THIS we must never forget.

]]> Comment on DTC Marketers: TV ad effectiveness (trust) is declining by The sad state of pharma DTC marketing | World of DTC Marketing.com http://worldofdtcmarketing.com/dtc-marketers-tv-ad-effectiveness-trust-is-declining/trends-in-consumer-healthcare-marketing/comment-page-1/#comment-5240 The sad state of pharma DTC marketing | World of DTC Marketing.com Tue, 15 May 2012 12:48:07 +0000 http://worldofdtcmarketing.com/?p=4671#comment-5240 [...] DTC Marketers: TV ad effectiveness (trust) is declining (worldofdtcmarketing.com) [...] [...] DTC Marketers: TV ad effectiveness (trust) is declining (worldofdtcmarketing.com) [...]

]]> Comment on Are mobile health apps the future of medicine ? by Pradeep Mishra http://worldofdtcmarketing.com/are-mobile-health-apps-the-future-of-medicine/mobile-healthcare-marketing-trends/comment-page-1/#comment-5239 Pradeep Mishra Tue, 15 May 2012 11:59:17 +0000 http://worldofdtcmarketing.com/?p=4792#comment-5239 It is not just reminders to patients on disease management but lack of unbiased information on a disease or medicines (which a patient might be consuming) that is needed with mobile apps. Mobile apps as a tool to disseminate rational information on medicines to Healthcare professionals and patients can be a cost effective, easy to distribute medium for the developing Nations like India. It is not just reminders to patients on disease management but lack of unbiased information on a disease or medicines (which a patient might be consuming) that is needed with mobile apps.

Mobile apps as a tool to disseminate rational information on medicines to Healthcare professionals and patients can be a cost effective, easy to distribute medium for the developing Nations like India.

]]> Comment on Are mobile health apps the future of medicine ? by Jason Boies http://worldofdtcmarketing.com/are-mobile-health-apps-the-future-of-medicine/mobile-healthcare-marketing-trends/comment-page-1/#comment-5236 Jason Boies Mon, 14 May 2012 19:18:19 +0000 http://worldofdtcmarketing.com/?p=4792#comment-5236 Good stuff here, Rich. I'm surprised at the findings around medication reminders. I would have figured that would be considered an upside to smart phones and health. Understandable I suppose, young people don't really want their phone going off in a social situation to remind them to take their medicine. Always a good read on this blog. This one challenged a few assumptions I had for sure. Cheers Jason Boies Radian6 Community Team Good stuff here, Rich.

I’m surprised at the findings around medication reminders. I would have figured that would be considered an upside to smart phones and health. Understandable I suppose, young people don’t really want their phone going off in a social situation to remind them to take their medicine.

Always a good read on this blog. This one challenged a few assumptions I had for sure.

Cheers

Jason Boies
Radian6 Community Team

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