Comments for World of DTC Marketing.com

Comment on What is the value of social media in DTC marketing ? by Why engagement cannot be measured quantitatively | New Media and Marketing

Why engagement cannot be measured quantitatively | New Media and Marketing — Sat, 04 Feb 2012 14:25:22 +0000

[...] What is the value of social media in DTC marketing ? (worldofdtcmarketing.com) [...]

Comment on Bad journalism paints unfair picture of pharma industry by Jason Boies

Jason Boies — Fri, 03 Feb 2012 17:33:16 +0000

As always Rich, your posts are refreshing.

Nobody ever went broke taking shots at the pharmaceutical industry, I would assume.

Cheers

Jason Boies
Radian6

Comment on Bad journalism paints unfair picture of pharma industry by Joshua B

Joshua B — Fri, 03 Feb 2012 15:37:34 +0000

Rich,
Good insights, as always. And as a journalist by training, I too am saddened by this trend. True, the pharma industry doesn’t help its cause any with some of the things it does. But too many of today’s news outlets settle for simplistic rehashings of old stereotypes and misconceptions because those are easier to sell to readers.

This happens in the media’s coverage of many other subjects as well. There is far more emphasis on the business part of the news business than the news part. It’s all about getting the highest ratings/sales/pageviews possible while expending the least resources possible. And the easiest way to do that is to run simplistic stories that get people angry and reinforce what the audience already believes to be true, even if it isn’t completely accurate.

Comment on Bad journalism paints unfair picture of pharma industry by A Little Birdy Told Me…Week of 1/30/12 « PR in Pink

A Little Birdy Told Me…Week of 1/30/12 « PR in Pink — Fri, 03 Feb 2012 15:05:34 +0000

[...] Bad Journalism and the Perception of Pharma by @richmeyer: [...]

Comment on Bad journalism paints unfair picture of pharma industry by Mike Wokasch

Mike Wokasch — Fri, 03 Feb 2012 14:05:01 +0000

Richard,
You make some good points about accuracy and balance. However, whether it be journalists or the general public, until the Pharmaceutical Industry demonstrates consistent good behavior their trust and credibility will be suspect. Trust and credibility are earned and once breached (historically, pretty egregiously by the Pharma Industry I might add) it is very difficult to reestablish, regardless of how much good you might intermittently do in the meantime.

Comment on Astra Zeneca: double talk and layoffs by Larry Peltier

Larry Peltier — Fri, 03 Feb 2012 00:44:26 +0000

AstraZeneca looks like the Titanic. Do you have any additional information about its future prospects? I am not pleased with the Senior Management and their lack of genuine leadership.

Comment on The risk in social media is in being left behind by pharma by The risk in social media is in being left behind by pharma « Kofod

The risk in social media is in being left behind by pharma « Kofod — Thu, 02 Feb 2012 21:57:18 +0000

[...] in social media is in being left behind by pharma” – good piece by @richmeyer…Via worldofdtcmarketing.com Like this:LikeBe the first to like this post. This entry was posted in Uncategorized. Bookmark [...]

Comment on When politics endangers patients by Karen

Karen — Wed, 01 Feb 2012 14:06:47 +0000

Interesting development . . . another perspective is that the Susan G. Komen foundation may not want to be associated with any organization that is under investigation because of the appearance of being associated with that organization while it is under investigation. In other words, you are known by the company you keep – and if any organization in which you do business with even gives the appearance of doing anything illegal or unethical, then this would affect their reputation as well.

Comment on When politics endangers patients by Joshua B

Joshua B — Wed, 01 Feb 2012 13:53:49 +0000

Of course politics is involved here. It’s an election year and politicians want to raise money from their base.

Comment on New drug websites allow patients to read about side effects by mike bennett

mike bennett — Tue, 31 Jan 2012 21:46:26 +0000

Hi, Richard
I’m a web guy with a handful of chronic conditions (crohn’s disease, chronic hepatitis & pulmonary hypertension) who had a similar experience with webmd. Just about 2 years ago i launched healthetreatment.com with a co-founder. We focused on explaining conditions, and inviting site visitors to tell us about what they know about the symptoms and treatments of that condition. The result is an interesting mix of webmd meets tripadvisor: we’ve got user-generated ratings & reviews and self reported health statistics. The user experience isn’t quite where we want it to be yet, but we feel like we’re off to a good start. You can check out one of our condition pages at: http://www.healthetreatment.com/condition/fibromyalgia/

let me know what you think. we’re always looking for feedback on how we can make the site & user experience better.

thx. mike.