Category Archives: Working in the industry

DTC marketing reliance on TV is puzzling

KEY TAKEAWAY: DTC marketers continue to spend heavily on TV, despite data from Princeton Research Associates for PhRMA only 11% of all adults has asked for an advertised prescription medication and only 38% have talked to a doctor about an advertised medication. Excuse me?

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Pharma finally admits “digital is important”

KEY TAKEAWAY: GSK and Novartis have gone to the outside to hire senior digital marketing people with CPG experience.  While these moves are long overdue is it enough or is pharma waiting at the airport for their ship to come in? Continue reading

What happened to pharma?

The pharma industry has been good to me and my wife.  It has provided a good living and allowed me to grow professionally and personally.  Yet, as an Editor for PM360 and working on a consulting team I have been challenged to either remain quiet when I see clients, focusing too much on things that aren’t important to patients versus listening to our audience at a time when a lot of people are going to need good healthcare. Continue reading

Patients are fed up with portals, EHRs

KEY TAKEAWAY: Despite the fact that close to 90 percent of providers participating in meaningful use offer their patients online access, only about one-third of patients actually log in to see their data, according to the U.S. Government Accountability Office. Why? Because providers like Atenahealth offer a lousy user experience. Continue reading