KEY TAKEAWAY: ROI driven strategies can be in direct competition with patient needs and wants and erode trust pharma companies even further. By executing a DTC strategy that is more focused on helping and listening pharma can slowly begin the journey to reestablish trust with its customers. Continue reading
KEY TAKEAWAY: Before any company can talk innovation it has to examine the barriers to its own culture. Nowhere is this more true than within pharma companies. Pharma company culture is like a sinking ship that won’t go down.
KEY TAKEAWAY: If you ever doubt that there is a leadership void within pharma just look at the current crop of CEO’s who will do and say anything to protect their jobs (and paychecks) and appease the people on Wall Street. Continue reading
KEY TAKEAWAY: People don’t trust pharma companies and pharma companies, it seems, could care less which is one of the reasons why DTC marketing is becoming less effective. Continue reading
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” Steve Jobs said this and right now pharma could use a lot of rebels. Continue reading
KEY THOUGHT: I love working in the pharma and healthcare business. I don’t know any industry where your efforts can help so many people live better and longer lives. Although I have been critical of the industry as of late, but it’s only because I want to try and inspire people working within the industry to be the change it so much needs. Talented people can’t continue the exodus from this industry at the current rate. We need employees, and consultants, who are willing to disrupt the status quo. Continue reading
KEY TAKEAWAY: It’s time to admit that the majority of pharma CEO’s could care less about employees, customers and patients and are only interested in one thing: their massive ego’s and paychecks. Continue reading