Category Archives: Working in the industry

Pharma: Your voices have to be heard

make-your-voice-heardKEY TAKEAWAY: We work too hard and have done too much good to allow some greedy CEO’s and bad executives to continue to drag our industry through the dirt.  You have to be the voice of the patient at all meetings and have to do what is morally right to bring back the prestige of working in our industry. Continue reading

Working with legal to approve DTC marketing materials

UnknownThe thought of meeting with your legal people to clear new marketing materials can terrify marketing people, especially if your legal people like to become editors as well as lawyers.   However, remember that they are there to do a job just like you and there are things that you can do to enhance the relationship between marketing and legal.  Here are some guidelines that have worked well for me over the years. Continue reading