Category Archives: Working in the industry

Working with legal to approve DTC marketing materials

UnknownThe thought of meeting with your legal people to clear new marketing materials can terrify marketing people, especially if your legal people like to become editors as well as lawyers.   However, remember that they are there to do a job just like you and there are things that you can do to enhance the relationship between marketing and legal.  Here are some guidelines that have worked well for me over the years. Continue reading

Once again “sales first” mentality leads to trouble

shutterstock_304657877_650-400x246KEY TAKEAWAY: Insys Therapeutics is a poster child of how a “sales first” mentality can harm both patients and pharma companies.  STAT reports that “last Thursday that two former Insys sales reps were arrested and charged with violating federal kickback laws. They allegedly ran a scheme between October 2013 and June 2015 in which doctors were paid thousands of dollars to participate in “sham educational programs” designed to boost Subsys prescriptions.  When ex-sales people are put in executive positions of pharma companies danger usually follows. Continue reading