Category Archives: Working in the industry

How can small agencies break into pharma

Small-Ad-Agency-AdvantageThere are a lot of very good small agencies out there many of them with talented ex-pharma people with a lot of great experience.   However they are having problems breaking down doors to get approved statement-of-work signatures.  At the heart of any good agency is its marketing.  Before you can help others with marketing you need to be able to demonstrate your marketing beyond cold calls and phone calls. Continue reading

Pharma bashing: Is it fair?

imagesKEY TAKEAWAY: Negative pharma stories continue to be reported by the media as a handful of pharma executives continues to believe that their first responsibility is to shareholders not patients.  Social media are very much acting like an amplifier for distrust of pharma companies, but even though the volume will fade there are lessons to be learned. Continue reading

Pharma: Your voices have to be heard

make-your-voice-heardKEY TAKEAWAY: We work too hard and have done too much good to allow some greedy CEO’s and bad executives to continue to drag our industry through the dirt.  You have to be the voice of the patient at all meetings and have to do what is morally right to bring back the prestige of working in our industry. Continue reading

Working with legal to approve DTC marketing materials

UnknownThe thought of meeting with your legal people to clear new marketing materials can terrify marketing people, especially if your legal people like to become editors as well as lawyers.   However, remember that they are there to do a job just like you and there are things that you can do to enhance the relationship between marketing and legal.  Here are some guidelines that have worked well for me over the years. Continue reading