KEY TAKEAWAY:Gilead, which recently acquired Kite Pharma in an all cash deal, said the list price for Yescarta, which is to be administered just once to each patient, would be $373,000. The cost is supposed to make us feel good because the price is well below that of the first drug in this new class such as $475,000 for Novartis’s Kymriah.
KEY TAKEAWAY: Pharma emarketers understand that there is a wealth of opporrunties in digital marketing, but in order to move forward they need to “sell” the organization. Continue reading
KEY TAKWAWAY: Before a pharma brand can look at new technology, digital pharma marketers need to master the basics. Here are some KPI’s for pharma websites…
Too many people spend their whole career’s caring far too much about offending people, worrying if they cool enough for them, or asking themselves if they are judging me. There comes a point in time when you can’t take it anymore because it’s stupid, and it’s not good for patients who are too damn important to ignore. At some companies it has made some DTC marketers a punching bag– a flighty, nervous wuss. But worse than that, it has made me some marketers who don’t take a stand for anything even though they it’s what’s best for patients. It has made too many people who stand in the middle for fear of alienating others. Moving forward you need to be able to say “No more. Not today. ” Continue reading
The force behind a great company has to be more than the pride of one person; it has to be the pride of thousands. You can’t make people work for money alone – you starve their souls when you try it, and you can starve a company to death the same way. Continue reading
KEY TAKEAWAY: Never has an industry in so dire straits gone out of their way to give awards to marketing that consistently ranks at the bottom of marketing innovation. Continue reading
KEY TAKEAWAY: The chart, below, shows a health care system that is broken. When CEO salaries come in the tens of millions of dollars while patients can’t afford medications than something is clearly wrong. Continue reading