KEY TAKEAWAY: Never has an industry in so dire straits gone out of their way to give awards to marketing that consistently ranks at the bottom of marketing innovation. Continue reading
KEY TAKEAWAY: The chart, below, shows a health care system that is broken. When CEO salaries come in the tens of millions of dollars while patients can’t afford medications than something is clearly wrong. Continue reading
KEY TAKEAWAY: Never has such a minority of executives been so responsible for the deterioration of morale and an exit of talent within an industry. That sums up the current crisis in working in the pharmaceutical industry. Continue reading
KEY TAKEAWAY: This labor day is a good time to reflect on how pharma CEO’s can effectively lead while pharma is both under attack and facing turbulent times. Continue reading
KEY TAKEAWAY: DTC marketers continue to spend heavily on TV, despite data from Princeton Research Associates for PhRMA only 11% of all adults has asked for an advertised prescription medication and only 38% have talked to a doctor about an advertised medication. Excuse me?
KEY TAKEAWAY: GSK and Novartis have gone to the outside to hire senior digital marketing people with CPG experience. While these moves are long overdue is it enough or is pharma waiting at the airport for their ship to come in? Continue reading
The pharma industry has been good to me and my wife. It has provided a good living and allowed me to grow professionally and personally. Yet, as an Editor for PM360 and working on a consulting team I have been challenged to either remain quiet when I see clients, focusing too much on things that aren’t important to patients versus listening to our audience at a time when a lot of people are going to need good healthcare. Continue reading