Category Archives: Working in the industry

Cleaning up an agency mess

cleanuppA couple of months ago I got a call from a frantic client who needed help with their interactive agency.  It seems that their eMarketing person had quit and left a lot of open projects with the agency and that the VP was at a loss to try and make head or tails out of what was happening and what was paid for.  As I started to dive into the pile of over 46 invoices I could not believe what I was seeing, $15,000 to do a simple Photoshop redo of an image?  It started me on a rant about agencies and agency people that was evident to most readers of this website. Continue reading

Pharma lags in new media and marketing

always-learning-never-failing1According to Steve Brozak via a Forbes Blog post With the advent of the Information Age, marketing has been transformed from mass distribution to targeted, individualized communications aimed at smaller and smaller demographic groups. Recipients of marketing messages are chosen based on criteria such as age, income level and the last item for which they searched on the Internet. Eventually, marketing efforts could become unique to the individual for whom it is intended.Large pharmaceutical companies have yet to catch up to the trend.  The light of the obvious burns brightest. Continue reading

Marketing jobs (and talent) leaving pharma

KEY TAKEAWAY: In 2015, SCORR’s Health Sciences Marketing Trends Survey Report found 60 percent of companies have a marketing team consisting of five or fewer professionals; however, in 2016 that number jumped to 79 percent. Is this an anomaly or is this the start of a new trend in the health sciences industry? If this is the new trend, what could be the cause? No, it’s not new, and yes, it’s going to continue. Continue reading

How can small agencies break into pharma

Small-Ad-Agency-AdvantageThere are a lot of very good small agencies out there many of them with talented ex-pharma people with a lot of great experience.   However they are having problems breaking down doors to get approved statement-of-work signatures.  At the heart of any good agency is its marketing.  Before you can help others with marketing you need to be able to demonstrate your marketing beyond cold calls and phone calls. Continue reading

Pharma bashing: Is it fair?

imagesKEY TAKEAWAY: Negative pharma stories continue to be reported by the media as a handful of pharma executives continues to believe that their first responsibility is to shareholders not patients.  Social media are very much acting like an amplifier for distrust of pharma companies, but even though the volume will fade there are lessons to be learned. Continue reading