Category Archives: Working in the industry

3 Things to ask at any DTC meeting

KEY TAKEAWAY: Pharma is ingrained in a culture of meetings and presentations.  It’s been that way for over 20 years and is part of a matrix environment that shares decision making and waters down key initiatives.  However, DTC marketers can ensure success by asking these three questions. Continue reading

Cleaning up an agency mess

cleanuppA couple of months ago I got a call from a frantic client who needed help with their interactive agency.  It seems that their eMarketing person had quit and left a lot of open projects with the agency and that the VP was at a loss to try and make head or tails out of what was happening and what was paid for.  As I started to dive into the pile of over 46 invoices I could not believe what I was seeing, $15,000 to do a simple Photoshop redo of an image?  It started me on a rant about agencies and agency people that was evident to most readers of this website. Continue reading

Pharma lags in new media and marketing

always-learning-never-failing1According to Steve Brozak via a Forbes Blog post With the advent of the Information Age, marketing has been transformed from mass distribution to targeted, individualized communications aimed at smaller and smaller demographic groups. Recipients of marketing messages are chosen based on criteria such as age, income level and the last item for which they searched on the Internet. Eventually, marketing efforts could become unique to the individual for whom it is intended.Large pharmaceutical companies have yet to catch up to the trend.  The light of the obvious burns brightest. Continue reading