Category Archives: Technology and healthcare

Mobile Health (Infographic)

This is one of the reason I really like Manhattan Research.  Here is an infographic on mobile health from their latest research. Among other things it debunks the myth that mobile health is used on it’s own.  In reality it’s part of an integrated health marketing strategy. Continue reading

The iPad and health: What’s needed to bring it all together

Just one year after the iPad first hit the market, adoption has reached 30 percent of U.S. physicians and an additional 28 percent plan to purchase an iPad within the next six months according to the new Taking the Pulse® U.S. v11.0  study from pharmaceutical and healthcare market research company Manhattan Research.. “Physicians’ response to the iPad has been overwhelmingly positive, especially for use in the practice setting,” according to Manhattan Research. “Physicians also express strong interest in being able to access electronic medical records through the iPad – as more EMR providers offer this ability, iPad accessibility may be a deciding factor for some practices when selecting an EMR provider.” So what is needed to bring all this together ? Continue reading